Feeds

YouTube to launch paid video-on-demand service

Studios on board, reports claim

Build a business case: developing custom apps

YouTube is reportedly poised to launch a paid streaming movie-on-demand service with the okay of a number of Hollywood studios.

Speculation suggests that the service may launch next week however neither Google nor YouTube have responded to the claims. Sony Pictures Entertainment, Warner Brothers, Universal and a raft of independent studios, including Lionsgate are rumored to have licensed their movies for the new service.

YouTube already has a basic movie rental service which it launched a year ago, but its latest moves would create studio-backed streaming.

The move comes weeks after news that YouTube would invest US$100 million to produce original content for 20 newly created channels that will be spotlighted on a revamped home page. According to the Wall Street Journal, this budget would be devoted to creating between five and ten hours a week of original content across a range of genres.

It is understood that the slate of new content will be gradually introduced into the YouTube ecosystem with celebrities mooted to be behind some of the channel offerings.

Speaking at MipTV earlier this month, YouTube/Google Senior Director for Content Partnerships EMEA, Patrick Walker, said that the technology giant had been working closely companies like Fremantle and Endemol on new broadcasting ideas.

“You have to engage or you’re going to be left behind,” Walker said.

Walker added that the UK’s Channel 4 was excelling at using different digital approaches to stimulate their content proposition. “They’ve been very innovative not just for using different platforms for syndication and distribution of their content,” he said.

He also endorsed the broadcaster's strategy of viewing all different platforms as having equal value. He warned traditional broadcasters that, “if they fail to move on that they’re going to become irrelevant, and that’s their own fault.” ®

Next gen security for virtualised datacentres

More from The Register

next story
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Kate Bush: Don't make me HAVE CONTACT with your iPHONE
Can't face sea of wobbling fondle implements. What happened to lighters, eh?
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Amazon takes swipe at PayPal, Square with card reader for mobes
Etailer plans to undercut rivals with low transaction fee offer
Microsoft exits climate denier lobby group
ALEC will have to do without Redmond, it seems
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
US regulators OK sale of IBM's x86 server biz to Lenovo
Now all that remains is for gov't offices to ban the boxes
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.