Feeds

Mobile Active stung for Bieber fraud fever

Fined $225k for dodgy ads

  • alert
  • submit to reddit

Beginner's guide to SSL certificates

Mobile ringtone and gaming provider Mobile Active has been busted by the Australian Competition and Consumer Commission for false and misleading advertising practices from two of its subsidiaries Global One Mobile Entertainment and 6G.

A Federal Court has forced the company to pay fines totaling AUS$225,000 for the offences which involved four television advertisements selling what appear to be one-off products but were actually subscription based services.

The products included mobile phone ringtones from Justin Bieber and mobile games including Space Invaders.

The Federal Court found that the companies generated $58,064 in revenue from the ads, and unsurprisingly the Bieber promotion was responsible for more than half of the total sales.

This promo charged users a joining fee of $13.20 with the company collecting an additional payment of $6.60 every six days after signing up.

While the Bieber commercial had small text at the bottom of the screen stating it was a subscription service, the court found that the text was difficult to read and the explanation inadequate.

"The use of the word subscribe in my view was totally inadequate to inform the adult viewer, let alone a viewer under the age of 18, that what was being offered was a subscription to a broader service," Justice Annabelle Bennett said. Mobile Active said that it is considering appealing the decision.

Secure remote control for conventional and virtual desktops

More from The Register

next story
Brits: Google, can you scrape 60k pages from web, pleeease
Hey, c'mon Choc Factory, it's our 'right to be forgotten'
Of COURSE Stephen Elop's to blame for Nokia woes, says author
'Google did have some unique propositions for Nokia'
FCC, Google cast eye over millimetre wireless
The smaller the wave, the bigger 5G's chances of success
It's even GRIMMER up North after MEGA SKY BROADBAND OUTAGE
By 'eck! Eccles cake production thrown into jeopardy
Mobile coverage on trains really is pants
You thought it was just *insert your provider here*, but now we have numbers
Don't mess with Texas ('cos it's getting Google Fiber and you're not)
A bit late, but company says 1Gbps Austin network almost ready to compete with AT&T
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.