Feeds

Footy coming to mobiles next year

Telstra to broadcast Aussie rules on mobiles, T-Box, maybe even on broadband

  • alert
  • submit to reddit

The Essential Guide to IT Transformation

The Australian Football League has abandoned the usual sports strategy of trying to play different broadcast bidders against each other for rights deals, and instead has dealt with a consortium that includes all three major outlet streams: free-to-air TV, pay TV, and internet streaming.

The result is a A$1.25bn five-year broadcast rights deal across three platforms, which will see live streaming of all AFL matches to Telstra mobile devices, commencing in 2012.

Foxtel and Channel Seven will carry matches on pay TV and free-to-air, respectively.

The arrangement will see mobile phones and tablets on the NextG network able to stream AFL games (including pre-season matches and the Brownlow Medal, surely the country's most-watched dead-boring awards event).

Telstra will also be including the AFL games on its soon-to-launch “Foxtel on T-Box” service, and the carrier says it is now considering whether to extend its offering to IPTV users on Telstra broadband accounts. ®

Build a business case: developing custom apps

More from The Register

next story
Scotland's BIG question: Will independence cost me my broadband?
They can take our lives, but they'll never take our SPECTRUM
Trying to sell your house? It'd better have KILLER mobile coverage
More NB than transport links to next-gen buyers - study
iWallet: No BONKING PLEASE, we're Apple
BLE-ding iPhones, not NFC bonkers, will drive trend - marketeers
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Speak your brains on SIGNAL-FREE mobile comms firm here
Is goTenna tech a goer? Time to grill CEO, CTO
NBN Co adds apartments to FTTP rollout
Commercial trial locations to go live in September
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.