Feeds

Supermarkets trounce telcos on mobile services

Happy shoppers

Boost IT visibility and business value

Supermarkets have taken over the grocery industry, DVD rental services and even the car insurance business, so it should come as little surprise they now dominate the mobile phone market too. In fact, supermarkets offer a better mobile phone service than the more established telcos, it seems.

According to a survey conducted by Which?, customers on conventional telcos, including Orange, T-Mobile and Three, were more dissatisfied with their service than those who signed up to a supermarket alternative.

The poll asked 8000 punters to rate their providers on customer service, handset range, cost to use in the UK, cost to use abroad and clarity/accuracy of bills.

Contact phones satisfaction survey

Source: Which?

Where monthly contracts were concerned, Tesco Mobile lead the way with a "customer score" of 74 per cent, beating second placed O2, on 61 per cent. Three was in last place with a lowly 49 per cent score.

For pay-as-you-go, the supermarkets again fronted the pack. This time, Asda took first place with 78 per cent, while Tesco Mobile also ranked high at 66 per cent. Traditional telcos lagged, with T-Mobile propping up the table at just 51 per cent.

Pay-as-you-go satisfaction survey

Source: Which?

Do supermarkets really offer a greater service, or are supermarket shoppers less concerned about the QoS? Let us know what you think below. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
UK fuzz want PINCODES on ALL mobile phones
Met Police calls for mandatory passwords on all new mobes
Netflix swallows yet another bitter pill, inks peering deal with TWC
Net neutrality crusader once again pays up for priority access
Fifteen zero days found in hacker router comp romp
Four routers rooted in SOHOpelessly Broken challenge
EE: STILL Blighty's best mobe network, says 'Frappucino' Moore
Fresh round of network stats fisticuffs possibly on the cards here
Déjà vu: Virgin Media jacks up broadband prices
Screw copper phone lines, we're UNIQUE, bleats telco
New Sprint CEO says he will lower axe on staff – but prices come first
'Very disruptive' new rates to be revealed next week
US TV stations bowl sueball directly at FCC's spectrum mega-sale
Broadcasters upset about coverage and cost as they shift up and down the dials
Canadian ISP Shaw falls over with 'routing' sickness
How sure are you of cloud computing now?
UK mobile coverage is BETTER than EVER, networks tell Ofcom
Regulator swallows this line and parrots it back out at us. What are they playing at?
What's the nature of your emergency, Vodafone?
Oh, you've dialled the wrong number for ad fibs, rules ASA
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.