Feeds

Supermarkets trounce telcos on mobile services

Happy shoppers

Designing a Defense for Mobile Applications

Supermarkets have taken over the grocery industry, DVD rental services and even the car insurance business, so it should come as little surprise they now dominate the mobile phone market too. In fact, supermarkets offer a better mobile phone service than the more established telcos, it seems.

According to a survey conducted by Which?, customers on conventional telcos, including Orange, T-Mobile and Three, were more dissatisfied with their service than those who signed up to a supermarket alternative.

The poll asked 8000 punters to rate their providers on customer service, handset range, cost to use in the UK, cost to use abroad and clarity/accuracy of bills.

Contact phones satisfaction survey

Source: Which?

Where monthly contracts were concerned, Tesco Mobile lead the way with a "customer score" of 74 per cent, beating second placed O2, on 61 per cent. Three was in last place with a lowly 49 per cent score.

For pay-as-you-go, the supermarkets again fronted the pack. This time, Asda took first place with 78 per cent, while Tesco Mobile also ranked high at 66 per cent. Traditional telcos lagged, with T-Mobile propping up the table at just 51 per cent.

Pay-as-you-go satisfaction survey

Source: Which?

Do supermarkets really offer a greater service, or are supermarket shoppers less concerned about the QoS? Let us know what you think below. ®

HP ProLiant Gen8: Integrated lifecycle automation

More from The Register

next story
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
Bring back error correction, say Danish 'net boffins
We don't need no steenkin' TCP/IP retransmission and the congestion it causes
GoTenna: How does this 'magic' work?
An ideal product if you believe the Earth is flat
Samsung Z Tizen OS mobe is post-phoned – this time for good?
Russian launch for Sammy's non-droid knocked back
Telstra to KILL 2G network by end of 2016
GSM now stands for Grave-Seeking-Mobile network
Seeking LTE expert to insert small cells into BT customers' places
Is this the first step to a FON-a-like 4G network?
Yorkshire cops fail to grasp principle behind BT Fon Wi-Fi network
'Prevent people that are passing by to hook up to your network', pleads plod
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.