Feeds

Friendster wipes data slate clean

Rebirth or slow friendless death?

  • alert
  • submit to reddit

Beginner's guide to SSL certificates

Social networking pioneer Friendster has been suspiciously quiet since being acquired by Malaysia's MOL Global in 2009 for around US$40 million, but users will at least be paying attention on May 31 when their data will be erased.

The site, which launched in 2002 and was hot in Asia until Facebook stole its thunder, has told users that from May 31, it will be wiping all existing data on user profiles including photos, posts, and rants.

“We are introducing a new and improved Friendster in the coming weeks that will be focused on entertainment and fun. There will be new features that will leverage on your online activities and will enable you to connect with friends or engage new friends with similar interests,” the company said.

Friendster accounts will not be deleted and friends lists will be preserved, along with basic profile information, wallet, and games. In the lead up to the overhaul, Friendster is encouraging users to export their content using the Friendster Exporter App. While Friendster did not outline details of its new “entertainment and fun” identity, it seems consistent with owner MOL’s original acquisition intentions.

MOL provided Friendster with its integrated payments platform, and when it acquired the social network said that the merged company would build on that platform “to deliver a content distribution network and e-commerce platform, enabling a wide array of content to be distributed to Friendster’s community and monetize via micro-transactions using MOL’s payment platform.” MOL’s offline assets include retail franchises in Malaysia and across Southeast Asia such as Starbucks, 7-Eleven, Borders, Krispy Kreme, Wendy’s, and Papa John’s Pizza.

If they follow their original plan it appears that the new look Friendster will be a youth targeted gaming and fast food centric portal which will extend into mobile services and payment options. If deviating from that path it looks like a quick, goodbye to old chums. ®

Security for virtualized datacentres

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Israeli spies rebel over mass-snooping on innocent Palestinians
'Disciplinary treatment will be sharp and clear' vow spy-chiefs
Apple CEO Tim Cook: TV is TERRIBLE and stuck in the 1970s
The iKing thinks telly is far too fiddly and ugly – basically, iTunes
Huawei ditches new Windows Phone mobe plans, blames poor sales
Giganto mobe firm slams door shut on Microsoft. OH DEAR
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Found inside ISIS terror chap's laptop: CELINE DION tunes
REPORT: Stash of terrorist material found in Syria Dell box
Show us your Five-Eyes SECRETS says Privacy International
Refusal to disclose GCHQ canteen menus and prices triggers Euro Human Rights Court action
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.