Feeds

Friendster wipes data slate clean

Rebirth or slow friendless death?

  • alert
  • submit to reddit

5 things you didn’t know about cloud backup

Social networking pioneer Friendster has been suspiciously quiet since being acquired by Malaysia's MOL Global in 2009 for around US$40 million, but users will at least be paying attention on May 31 when their data will be erased.

The site, which launched in 2002 and was hot in Asia until Facebook stole its thunder, has told users that from May 31, it will be wiping all existing data on user profiles including photos, posts, and rants.

“We are introducing a new and improved Friendster in the coming weeks that will be focused on entertainment and fun. There will be new features that will leverage on your online activities and will enable you to connect with friends or engage new friends with similar interests,” the company said.

Friendster accounts will not be deleted and friends lists will be preserved, along with basic profile information, wallet, and games. In the lead up to the overhaul, Friendster is encouraging users to export their content using the Friendster Exporter App. While Friendster did not outline details of its new “entertainment and fun” identity, it seems consistent with owner MOL’s original acquisition intentions.

MOL provided Friendster with its integrated payments platform, and when it acquired the social network said that the merged company would build on that platform “to deliver a content distribution network and e-commerce platform, enabling a wide array of content to be distributed to Friendster’s community and monetize via micro-transactions using MOL’s payment platform.” MOL’s offline assets include retail franchises in Malaysia and across Southeast Asia such as Starbucks, 7-Eleven, Borders, Krispy Kreme, Wendy’s, and Papa John’s Pizza.

If they follow their original plan it appears that the new look Friendster will be a youth targeted gaming and fast food centric portal which will extend into mobile services and payment options. If deviating from that path it looks like a quick, goodbye to old chums. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Kaspersky backpedals on 'done nothing wrong, nothing to fear' blather
Founder (and internet passport fan) now says privacy is precious
TROLL SLAYER Google grabs $1.3 MEEELLION in patent counter-suit
Chocolate Factory hits back at firm for suing customers
Mozilla's 'Tiles' ads debut in new Firefox nightlies
You can try turning them off and on again
Facebook, Google and Instagram 'worse than drugs' says Miley Cyrus
Italian boffins agree with popette's theory that haters are the real wrecking balls
Sit tight, fanbois. Apple's '$400' wearable release slips into early 2015
Sources: time to put in plenty of clock-watching for' iWatch
Facebook to let stalkers unearth buried posts with mobe search
Prepare to HAUNT your pal's back catalogue
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.