Feeds

Friendster wipes data slate clean

Rebirth or slow friendless death?

  • alert
  • submit to reddit

Top three mobile application threats

Social networking pioneer Friendster has been suspiciously quiet since being acquired by Malaysia's MOL Global in 2009 for around US$40 million, but users will at least be paying attention on May 31 when their data will be erased.

The site, which launched in 2002 and was hot in Asia until Facebook stole its thunder, has told users that from May 31, it will be wiping all existing data on user profiles including photos, posts, and rants.

“We are introducing a new and improved Friendster in the coming weeks that will be focused on entertainment and fun. There will be new features that will leverage on your online activities and will enable you to connect with friends or engage new friends with similar interests,” the company said.

Friendster accounts will not be deleted and friends lists will be preserved, along with basic profile information, wallet, and games. In the lead up to the overhaul, Friendster is encouraging users to export their content using the Friendster Exporter App. While Friendster did not outline details of its new “entertainment and fun” identity, it seems consistent with owner MOL’s original acquisition intentions.

MOL provided Friendster with its integrated payments platform, and when it acquired the social network said that the merged company would build on that platform “to deliver a content distribution network and e-commerce platform, enabling a wide array of content to be distributed to Friendster’s community and monetize via micro-transactions using MOL’s payment platform.” MOL’s offline assets include retail franchises in Malaysia and across Southeast Asia such as Starbucks, 7-Eleven, Borders, Krispy Kreme, Wendy’s, and Papa John’s Pizza.

If they follow their original plan it appears that the new look Friendster will be a youth targeted gaming and fast food centric portal which will extend into mobile services and payment options. If deviating from that path it looks like a quick, goodbye to old chums. ®

Top three mobile application threats

More from The Register

next story
Sorry London, Europe's top tech city is Munich
New 'Atlas of ICT Activity' finds innovation isn't happening at Silicon Roundabout
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Did a date calculation bug just cost hard-up Co-op Bank £110m?
And just when Brit banking org needs £400m to stay afloat
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
prev story

Whitepapers

Designing a defence for mobile apps
In this whitepaper learn the various considerations for defending mobile applications; from the mobile application architecture itself to the myriad testing technologies needed to properly assess mobile applications risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.