Feeds

Lady Gaga helps ease the Vodafail pain

Parody vid goes viral

The Essential Guide to IT Transformation

The customer backlash over Vodafone and 3’s extensive network outage issues has given rise to dedicated blogs, Facebook pages, websites, and now – wait for it – a Lady Gaga music video parody.

The clip – featuring an Australian comedy duo called TV Live on Stage – was recently posted to YouTube. It's called Vodafail The Musical Telephone - A Tribute to 3 & Vodafone Australia. At the time of writing, the clip had generated close to 30,000 views.

Vodafone has stoically taken the flak and has yet to request a takedown of the content, which opens with a disgruntled VHA customer watching an apology video from CEO Nigel Dews.

Earlier this week, research consultancy AMR released its annual corporate reputation survey, in which Vodafone dropped from 35th place to 59th because of its network and customer care woes.

Last month, the founder of a website dedicated to consumer rage against VHA network and customer service issues – also called "Vodafail" – secured the CHOICE magazine Consumer Champion Award.

Adam Brimo, a 23-year-old software engineering graduate, created the Vodafail site out of his own network service frustrations, but turned into a consumer vigilante. The website quickly morphed into a hybrid "agony aunt" site for disgruntled customers, but it also provided information on network outages and consumer help. The site has attracted postings from 15,000 VHA complainants so far.

The site also mobilized a class action against the carrier, which includes over 22,000 customers. Brimo has also submitted a report to the Australian Competition and Consumer Commission and Australian Communications and Media Authority based on the experiences of irate customers posted on his site. ®

Boost IT visibility and business value

More from The Register

next story
Scotland's BIG question: Will independence cost me my broadband?
They can take our lives, but they'll never take our SPECTRUM
iWallet: No BONKING PLEASE, we're Apple
BLE-ding iPhones, not NFC bonkers, will drive trend - marketeers
Trying to sell your house? It'd better have KILLER mobile coverage
More NB than transport links to next-gen buyers - study
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
NBN Co adds apartments to FTTP rollout
Commercial trial locations to go live in September
Samsung Z Tizen OS mobe is post-phoned – this time for good?
Russian launch for Sammy's non-droid knocked back
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.