Feeds

Google hits 'fast forward' button on WebM codec love for YouTube

Can I get a rewind?

Intelligent flash storage arrays

Google is transcoding all freshly uploaded videos into the WebM format on its popular YouTube website, and it wants the world to know about it.

The company, which has been slotting the codec into YouTube in recent months, reaffirmed the move in a blog post yesterday.

Google's back catalogue of most heavily viewed videos (about 30 per cent of its data so far) is being transcoded into WebM, which is supported by Google's Chrome browser, Mozilla's Firefox, and Opera Software's Opera.

The Chrome browser initially offered the royalty-saddled H.264 favoured by rivals Apple and Microsoft, but it was dropped by Google last month in the hopes of speeding up the adoption of WebM online.

However, the addition of the WebM format in YouTube doesn't mean Google has altogether backed out of support for the H.264 codec on its video-sharing site, well, for now at least. It does plan to ditch it at a later stage, however.

Last year, Google open-sourced the VP8 codec under a royalty-free licence, in a move to create a completely free and open standard for HTML5 web video.

At the same time, Mountain View rolled the codec into a new web media format dubbed WebM.

"In keeping with our goal of making videos universally accessible, we will continue to support H.264 as an important codec for video on YouTube. We are also committed to continuing to develop our HTML5 video player that we announced last year," said Google. ®

Update: This story has been updated to clarify some points about when the WebM format debuted.

Choosing a cloud hosting partner with confidence

More from The Register

next story
Preview redux: Microsoft ships new Windows 10 build with 7,000 changes
Latest bleeding-edge bits borrow Action Center from Windows Phone
Google opens Inbox – email for people too thick to handle email
Print this article out and give it to someone tech-y if you get stuck
Microsoft promises Windows 10 will mean two-factor auth for all
Sneak peek at security features Redmond's baking into new OS
UNIX greybeards threaten Debian fork over systemd plan
'Veteran Unix Admins' fear desktop emphasis is betraying open source
Google+ goes TITSUP. But WHO knew? How long? Anyone ... Hello ...
Wobbly Gmail, Contacts, Calendar on the other hand ...
DEATH by PowerPoint: Microsoft warns of 0-day attack hidden in slides
Might put out patch in update, might chuck it out sooner
Redmond top man Satya Nadella: 'Microsoft LOVES Linux'
Open-source 'love' fairly runneth over at cloud event
prev story

Whitepapers

Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.