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Carriers have bad rep

‘Telcos suck’ says AMR

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In the reputation stakes Australian carrier’s are falling down the charts. The network woes that have plagued Vodafone Hutchison (VHA) over the last 18 months caused the carrier to drop in ranking from 35 to 59th in AMR’s annual corporate reputation survey.

While retailer JB Hi-Fi topped the list and was joined by Australia Post, Toyota Motor, Nestle Australia and Wesfarmers in the top five, no carrier featured in the top 30.

Optus secured the highest ranking in the carrier group at 36, pay TV carrier Foxtel came in at 41 followed by VHA at 59 and Telstra at 60.

Technology giant IBM ranked a respectable 19 with HP at 21.

The annual survey of 5,600 Australians aged 18-64 looks at 60 companies, chosen from the BRW Top 100 companies list. The AMR research judges companies on products and services, innovation, workforce, citizenship, governance and leadership.®

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