Feeds

Yahoo! jacks data retention from 90 days to 18 months

Extra-private! Super-transparent!

The Power of One Infographic

Yahoo! is jacking up the amount of time it holds onto its log file data by a factor of six to 18 months.

The move, on the face of it, sets the firm on a collision course with the EU which sees six months as a perfectly adequate period of time to hold data, other than comms data.

The veteran dot com said the switcheroo was "to meet the needs of our consumers for personalization and relevance, while living up to their expectations of trust."

It went on: "Over the last three years, the way we and other companies offer services online and the way consumers experience the Internet has changed dramatically. So, we will keep our log file data longer than we have been – offering consumers a more robust individualized experience – while we continue our innovation in the areas of transparency and choice to protect privacy."

Yahoo! users thus mollified, the firm then rattles on about its previous efforts to set itself apart from other providers with its 90 day retention policy for most data, and its efforts to "minimize how much raw data we held".

It's only deep in the third dense para that it confirms: "We will hold raw search log files for 18 months and we will be closely examining what the right policy and time frame should be for other log file data."

It will begin notifying users over the next four to six weeks, and will kick in the new retention policy 30 days after this exercise has been completed.

Just what it expects to notify to the EU remains to be seen. The EU Data Protection directive currently being rolled out mandates the retention of a range of identifying data for mobile and internet telephony and email for up to 24 months - to mainly help in the battle against terror and crime. However, on the subject of search data and the like, it feels six months is more than long enough, and data should be anonymised after that.

We've asked Yahoo! how its policy change squares with the EU position, and will let you know what, if anything, it says. ®

HP ProLiant Gen8: Integrated lifecycle automation

More from The Register

next story
Yorkshire cops fail to grasp principle behind BT Fon Wi-Fi network
'Prevent people that are passing by to hook up to your network', pleads plod
UK government officially adopts Open Document Format
Microsoft insurgency fails, earns snarky remark from UK digital services head
Major problems beset UK ISP filth filters: But it's OK, nobody uses them
It's almost as though pr0n was actually rather popular
HP, Microsoft prove it again: Big Business doesn't create jobs
SMEs get lip service - what they need is dinner at the Club
ITC: Seagate and LSI can infringe Realtek patents because Realtek isn't in the US
Land of the (get off scot) free, when it's a foreign owner
MPs wave through Blighty's 'EMERGENCY' surveillance laws
Only 49 politcos voted against DRIP bill
Help yourself to anyone's photos FOR FREE, suggests UK.gov
Copyright law reforms will keep m'learned friends busy
EU's top data cops to meet Google, Microsoft et al over 'right to be forgotten'
Plan to hammer out 'coherent' guidelines. Good luck chaps!
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.