Feeds

How to find the next Google. Or at least a free taco

A wild night of daring demos, goofy games, dashed dreams

Build a business case: developing custom apps

Outside a nondescript warehouse under a San Francisco freeway was a roach coach serving free tacos to an assembled mass of geeks, entrepreneurs, and dressed-down corporate types, all of whom were hoping that in the next few hours they'd witness the unveiling of the next Facebook or Google or Skype.

This is SF New Tech, billed as "the Bay Area's largest, longest-running, and most-loved monthly technology event". Last Wednesday was the event's fifth birthday, hence the free tacos.

As the event's organizer Myles Weissleder recalled from his emcee perch, SF New Tech started with eight like-minded tech folks in April 2006, meeting in the Mars Bar, "just around the corner." The next month, there were 16 people. And so it continued to grow over the next five years.

Wednesday night there were roughly 150 people packed into the warehouse, with a further 9,000 following events live online. A stage was upfront with a bar in the back, chairs were set out in a classroom format, and flanking the stage were ridiculously oversized speakers whose main job was to create deafening amounts of feedback.

SF New Tech event organizer Myles Weissleder

SF New Tech's event organizer Myles Weissleder

For a company looking to seduce Silicon Valley talent and VC money, a demo at SF New Tech can provide an incredibly useful foothold. Each month, Weissleder selects a small group of projects from online applications and charges the submitter $350 for the pleasure of demoing their creations for five minutes on stage, followed by five minutes of questions from the audience. Each demo is then rated by the attendees in a quick mobile-device poll.

As Wednesday's event proved, SF New Tech lives up to its "most-loved" claim. For a gathering of geeks – never the most socially adept group – the event was relaxed, friendly, and surprisingly sociable.

"I go to a lot of networking events as part of my job," 40-something software developer Steve told The Reg, "but this is one of very few that I'd come to even if it wasn't my job."

With free cupcakes handed out toward the end of the night, and with attendee's live tweets projected on the wall behind the stage, SF New Tech has somehow retained the feel of an informal gathering of like-minded people – people that want to catch the newest and coolest technology that San Francisco can muster.

And the contestants are...

On Wednesday, seven companies appeared on stage. And just to spoil it, we'll run through them from least to most popular, including the percentage of approval they received from the 51 attendees who bothered – or were sober enough – to vote.

ToutSuite: 1.9 per cent

The description of ToutSuite as a "live-interaction video-event platform" by company CEO Susan Quinn was possibly not a good start.

And the follow-up – "it's Skype and Yelp meets Groupon at a cocktail party" – might work better 400 miles to the south in Los Angeles, but it sounded to these ears as appetizing as "cheese on a rug in a toilet in the Tenderloin".

The idea behind ToutSuite was born in the scenic, upscale Napa Valley. The concept – which is a good one – is to help boutique producers of comestibles and libations to use the Internet to connect one-on-one with their customers.

As a ToutSuite member, you buy a selection of cheese or wine direct from your favorite cheesemaker or vintner and then, a few days after it has arrived, you settle down with friends for an interactive online-video chat with the person who actually made it to discuss the product. "In some ways it's better than going to the tasting rooms. It's truly personal," says Quinn.

Members pay for the privilege of being in an exclusive club, and the brands are also charged for reaching new customers. A video of how the whole interaction will work looks very enticing, but it was filmed professionally, and not through the very different webcam-on-a-laptop experience that most customers will actually experience.

ToutSuite may go down well with an older audience that has discovered the delights of artisan cheeses and fine wine, but from the fast-moving, beer-drinking SF New Tech audience, it received a thumbs-down.

The service hasn't yet launched – though it will "soon" – but if the idea of Skype meets Groupon is your thing, here's an invitation code to sign up: Happy5thSFNT.

Gartner critical capabilities for enterprise endpoint backup

More from The Register

next story
Why has the web gone to hell? Market chaos and HUMAN NATURE
Tim Berners-Lee isn't happy, but we should be
Microsoft boots 1,500 dodgy apps from the Windows Store
DEVELOPERS! DEVELOPERS! DEVELOPERS! Naughty, misleading developers!
'Stop dissing Google or quit': OK, I quit, says Code Club co-founder
And now a message from our sponsors: 'STFU or else'
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Mozilla's 'Tiles' ads debut in new Firefox nightlies
You can try turning them off and on again
Linux turns 23 and Linus Torvalds celebrates as only he can
No, not with swearing, but by controlling the release cycle
Scratched PC-dispatch patch patched, hatched in batch rematch
Windows security update fixed after triggering blue screens (and screams) of death
prev story

Whitepapers

Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up distributed data
Eliminating the redundant use of bandwidth and storage capacity and application consolidation in the modern data center.
The essential guide to IT transformation
ServiceNow discusses three IT transformations that can help CIOs automate IT services to transform IT and the enterprise
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.