Creative set to follow Cisco out of camcorders
No more Vado launches in the pipeline
Creative may be about to follow Cisco's lead and withdraw from the pocket camcorder biz.
Cisco announced this week that it is killing off its Flip Video camera line, which it acquired when it bought Flip creator Pure Digital in 2009. Creative has been offering its Vado family of YouTube-centric camcorders for almost as long as Pure and Cisco have.
But maybe not for much longer.
While you can still buy a couple of second- and third-generation Vado HD models, Phil O'Shaughnessy, head of the company's corporate communications, told Reg Hardware: "Creative is currently not planning to introduce any new products in the pocket video camera category."
Of course, that's not an unequivocal cancellation along the lines of Cisco's announcement - Creative may change its mind - but it's certainly not a ringing endorsement of the product category either.
With tablets all getting video-capable cameras, many of them HD, and likewise gadgets such as media players - Apple's iPod Touch already has a video camera, and the next iPod Nano is expected to get one too - let alone all the smartphones with 720p HD video capture, there's less and less need for a separate quick'n'dirty camcorder.
That persuaded Cisco to shut down Flip, and it seems likely Creative has tacitly called time on its Vado range too. ®
COMMENTS
My Zen V+
still works, despite me dropping it onto the pavement several times. It fell to bits the last time, but it's all snapped back together and working again. I'm really rather fond of it (although, the video playback is laughable).
Shoddy
From my experience of the Creative Zen V, they do indeed make shoddy products. The nasty spring based switch is enough to give me nightmares.
Creative
Creative are still very popular in Asia
My Zen music player and Vado both work well and could never be described as shoddy. The sound quality of my Zen combined with Sennheisser buds beats anything the iSheep users think of as good.
Creative still exist?
Does anyone buy any of their shoddy wares anymore?
