Google cranks ad money machine to $8.58bn
Page presides over 27% leap
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Google's first quarter profits weren't quite as stellar as Wall Street expected, as the web giant boosted salaries across the company, hired an additional 1,900 minds, and continued to pour money into its worldwide network of data centers.
The company's non-GAAP earnings reached $3.23 billion in quarter ending March 31, or about $8.08 a share. The Wall Street guessmen has anticipated $8.10 per share. Nonetheless, earnings rose 16 per cent over the same quarter last year. Revenues reached $8.58 billion, a 27 per cent leap from 2010. "We had a great quarter with 27% year-over-year revenue growth,” Google CFO Patrick Pichette said in a canned statement.
“These results demonstrate the value of search and search ads to our users and customers, as well as the extraordinary potential of areas like display and mobile. It's clear that our past investments have been crucial to our success today – which is why we continue to invest for the long term."
Once and future CEO Larry Page appeared on today's earnings call with analysts and reporters, but he disappeared after a few token words. "I’m very excited about Google and our momentum, and I’m very optimistic about our future," he said, acknowledging that he had reorganized the company's management structure to "simplify" the organization.
Google-owned and -operated sites delivered revenues of $5.88 billion, 69 per cent of total Q1 revenues and a 32 per cent increase over 2010. Displaying Google AdSense ads, partner sites produced revenues of $2.43 billion of total revenues, a 19 per cent increase from last year.
Other revenues were down 10 per cent from Q1 2010. According to Pichette, who handled most of Thursday's call, this reflects the fact that in the first quarter of last year, Google introduced the Nexus One, its very own Android phone. The company has since discarded the direct-to-phone-buyer sales model.
Aggregate paid clicks increased roughly 18 per cent over the first quarter of 2010 and about 4 per cent over the fourth quarter, while the cost per click increased 8 per cent from 2010 and about 1 per cent from Q4. ®
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COMMENTS
Bollocks
For goodness sake, you conspiracy theorists really need to get back to UFO's where you belong.
Google are no more evil that any other big corporation. You could argue they are all evil I suppose, but then that depends on your definition of evil. I personally believe the evil word should be reserved for murderers, rapists and the like, rather than corporations.
Big corps are out to make money, in the vast majority of case. legally. That's it, and that's all. If you think that is evil, you need to get out more. Visit some of the more unruly African nations for a better idea of what evil really is.
In other news - It's refreshing to see in Google's case that "It's clear that our past investments have been crucial to our success today – which is why we continue to invest for the long term.". Long term investment is what is sadly lacking in many corps, usually because they are trying to keep Wall Street happy. It's clear from Google's case that this investments does pay off, and creates a lot of jobs.
Re deeply, deeply evil company
Thanks for joining the forums Mr Ballmer and for that fascinating bit of analysis
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