Feeds

Everything Everywhere stops plundering the charity box

Enter the repentant villain, stage left

Combat fraud and increase customer satisfaction

Everything Everywhere has suspended its practice of taking 10 per cent of charitable donations, and claims it is now working on an alternative, and more sustainable, model.

EE had been taking the cut from text donations to cover its costs, other than those charities selected as "partners" by the operator. The operator still maintains that it never made any money from the practice, but in the face of a media bandwagon it had no option but to suspend the collections immediately while it comes up with a better plan.

The partner charities include Comic Relief, Sport Relief, Children In Need, Royal British Legion and Unicef. Those charities, the operator reckons, soak up the "vast majority" of charitable giving by text message, but collecting money costs money – so the thousands of other charities were expected to cough up a 10th of the gifts to cover the collection costs.

Every fundraising mechanism costs money, but EE got caught out as the only operator charging charities for the service. That created a perfect storm for stories about the big bad corporation which was stealing from little charities – but not big charities: how perfect can a pantomime villain get?

EE tells us that it is more concerned with the £700m lost by donors who did not take advantage of Gift Aid (which enables charities to claim back the tax on donations), and the operator is apparently working on a donation system which will redress that problem.

But while it does that, EE is suspending the collection of its 10 per cent cut, so every penny texted will go to the charity of choice, at least until the operator can find another way to cover its costs. ®

Top three mobile application threats

More from The Register

next story
Virgin Media so, so SORRY for turning spam fire-hose on its punters
Hundreds of emails flood inboxes thanks to gaffe
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
AT&T dangles gigabit broadband plans over 100 US cities
So soon after a mulled Google Fiber expansion, fancy that
AT&T threatens to pull out of FCC wireless auctions over purchase limits
Company wants ability to buy more spectrum space in auction
Google looks to LTE and Wi-Fi to help it lube YouTube tubes
Bandwidth hogger needs tube embiggenment if it's to succeed
Turnbull gave NBN Co NO RULES to plan blackspot upgrades
NBN Co faces huge future Telstra bills and reduces fibre footprint
NBN Co plans fibre-to-the-basement blitz to beat cherry-pickers
Heading off at the pass operation given same priority as blackspot fixing
NBN Co in 'broadband kit we tested worked' STUNNER
Announcement of VDSL trial is not proof of concept for fibre-to-the-node
prev story

Whitepapers

Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.