White iPhone 4 out by month's end
Wait over?
Apple's almost mythological, fully vapourous white iPhone 4 is merely a few weeks away from launch.
You'll have to take the word of a trio of unofficial sources, cited by Bloomberg, for it - Apple itself has yet to announce availability.
Last month, Apple marketing chief Phil Schiller Tweeted that the oft-delayed shiny white smartphone would be out this spring. He was re-iterating an announcement made by Apple in December 2010.
Originally, the white iPhone 4 was to have debut alongside the black one, in June 2010. But Apple kept putting its release off, time and time again.
Some early samples slipped out of the company, but other fans chose to build their own versions.
Many folk they'd never see it at all. Earlier this month, Apple yanked images of the handset from its website, leading some pundits to claim the icy smartphone's release plan had melted away like the winter snow.
Not so, say the moles: US operators AT&T and Verizon will put it on sale by the end of the month.
We'll believe it when we see it, though if the iPhone 5 really won't be out until 2012, Apple may see the white iPhone 4 as a way to prolong the current model's lifespan. ®
COMMENTS
Finally Apple have found a way to make the Purest White?
They must have had their finest alchemists on the case for the last 12 months.
Will there be beige?
Unlike Apple's new white-a-year-late designer tint, a beige iPhone would surely implode under the sagging weight of its own irony.
Will users still be blamed for holding it wrong?
Or has Apple fixed the, err alleged problem everyone else says it has regarding its antenna: http://stashbox.org/1059424/no-other-phone-sherlock.jpg
@ It wasnt me
I suspect it is more likely that they are targeting iPhone 3/GS users than existing iPhone 4 users.
The iPhone 3GS was released just under 2 years ago so most of us are coming to the end of our 24 month lock-in period. Most iPhone 4 users will probably not be out of contract until about the time the 5 is released next year anyway.
Personally, when my contract expires, I am going to reduce my tariff to the lowest level that still gives me the usage I need and wait for either the iPhone 5 or a Droid that I want before upgrading. I think a lot of other people will have the same view, although it seems reasonable to assume that at least some people who were wavering about what to do will buy a white iPhone 4 who would not have bought one in black, for whatever reason.
Really?
"Apple may see the white iPhone 4 as a way to prolong the current model's lifespan. "
Surely not even apple would be so cynical as to think that people waiting to upgrade their iphone 4 would be contented with just a change of case colour?
