Feeds

Microsoft breaks own world record for IE nonsense

'Native HTML' pitch sets new standard for online balderdash

The Essential Guide to IT Transformation

Microsoft has a wonderfully amusing talent for undoing its own good work.

Last month, Redmond unveiled Internet Explorer 9, a Microsoft browser that finally embraced web standards in a very big way. But any goodwill it may have won from the web community has already been undermined by the company's latest efforts to remarket the internet in its own image.

On Tuesday, with a speech at the company's annual MIX conference in Las Vegas and an accompanying blog post, head IE man Dean Hachamovitch told the world that Microsoft's next browser, IE10, will deliver "the next wave of progress" in what he calls "native HTML5 support".

Apparently, this message was delivered without irony.

"Web sites and HTML5 run best when they run natively, on a browser optimized for the operating system on your device," Hachamovitch said. "We built IE9 from the ground up for HTML5 and for Windows to deliver the most native HTML5 experience and the best Web experience on Windows. IE10 continues on IE9’s path."

This could be the ultimate in Microsoft marketing nonsense. The competition is fierce, but you can't beat using a straight-faced oxymoron for your tagline

"[The 'native html' moniker] basically contradicts the entire idea of the web as non-native and platform-agnostic. You know, the idea the entire web was built on?" writes Opera man Haavard Moen. "HTML5 is not native. It is not supposed to be native. It is silly to even attempt to tie HTML5 to a specific platform."

Hachamovitch, it seems, is trying to tell the world that HTML5 performs better on Windows with IE than on any other platform. But he succeeds only in treating his readers like idiots. "The only native experience of the Web and HTML5 today is on Windows 7 with IE9," Hachamovitch writes.

"IE9’s approach to taking advantage of what the operating system offers – from the native graphics stack to jump lists in the shell – maximizes performance, usability, and reliability...The best HTML5 is native to the operating system, so Web sites have the fewest translation layers to pass through."

Just after the Hachamovitch blog post appeared, Firefox lead developer Mike Beltzner responded with a Mozilla bug report. "The Internet Explorer 10 Platform Preview has 'Native HTML5' support," Beltzner wrote. "Mozilla should consider adding support for native HTML5 as well. I'm sure that a specification will be produced".

Opera man Moen applauded Beltzer's ironic approach, but ultimately, he was more direct. "In my opinion, Dean Hachamovitch should be ashamed of himself for signing his name to such a shoddy piece of dishonest marketing nonsense. Call me a grumpy old open web fundamentalist, but I'm getting fed up with this."

We would point out that Hachamovitch works for Microsoft. The company is behaving just as you'd expect it to behave. ®

The Essential Guide to IT Transformation

More from The Register

next story
Secure microkernel that uses maths to be 'bug free' goes open source
Hacker-repelling, drone-protecting code will soon be yours to tweak as you see fit
NO MORE ALL CAPS and other pleasures of Visual Studio 14
Unpicking a packed preview that breaks down ASP.NET
KDE releases ice-cream coloured Plasma 5 just in time for summer
Melty but refreshing - popular rival to Mint's Cinnamon's still a work in progress
Leaked Windows Phone 8.1 Update specs tease details of Nokia's next mobes
New screen sizes, dual SIMs, voice over LTE, and more
Another day, another Firefox: Version 31 is upon us ALREADY
Web devs, Mozilla really wants you to like this one
Put down that Oracle database patch: It could cost $23,000 per CPU
On-by-default INMEMORY tech a boon for developers ... as long as they can afford it
Google shows off new Chrome OS look
Athena springs full-grown from Chromium project's head
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.