Feeds

Web2.0rhea browser axed

Flock user distraught

Intelligent flash storage arrays

Flock, the browser with built-in Web2.0rhea, is to be discontinued. The project burned through $30m of capital investment, a rather expensive way of acquiring 9 million non-paying users, and became an early emblem of slack-jawed social networking hype.

Flock received enormous coverage when it was unveiled in 2005, including this toe-curling extended profile on BBC TV. Paul Mason might have joined the social networking bubble two years after everybody else, but he made up for lost time with enthusiasm.

"I am not predicting Flock will wipe Microsoft Internet Explorer off the world's desktops, but the browser it is built on, Firefox, already has a 10% market share," he wrote.

In the end, and despite the popularity of social networks, hardly anyone saw any value in a social-networking browser. The indiscriminate attention paid to Flock also created its own backlash. One site, Go Flock Yourself, described its business plan as follows:

Raise a bunch of capital in order to hire old people for pennies on the dollar. Use this vast, untapped resource in order to 'develop' a browser that consists of an amalgamation of buzzwords (and other useless garbage) and code stolen from pre-existing projects. Shortly after the product comes out of 'stealth-mode', appear at many different conventions in order to hype it even further and then wait for a fool with a hundred million dollars to buy us out.

Chris Messina (pictured) quite wisely jumped ship a few months after launch. He now works for Google and as a marketing consultant.

Farmville developer Zynga, which has over 1,000 employees, acquired the Flock team in January, but will cease development on 26 April. It may continue as an open source project – if anybody's interested.®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
PEAK APPLE: iOS 8 is least popular Cupertino mobile OS in all of HUMAN HISTORY
'Nerd release' finally staggers past 50 per cent adoption
Microsoft to bake Skype into IE, without plugins
Redmond thinks the Object Real-Time Communications API for WebRTC is ready to roll
Microsoft promises Windows 10 will mean two-factor auth for all
Sneak peek at security features Redmond's baking into new OS
Mozilla: Spidermonkey ATE Apple's JavaScriptCore, THRASHED Google V8
Moz man claims the win on rivals' own benchmarks
Yes, Virginia, there IS a W3C HTML5 standard – as of now, that is
You asked for it! You begged for it! Then you gave up! And now it's HERE!
FTDI yanks chip-bricking driver from Windows Update, vows to fight on
Next driver to battle fake chips with 'non-invasive' methods
DEATH by PowerPoint: Microsoft warns of 0-day attack hidden in slides
Might put out patch in update, might chuck it out sooner
Ubuntu 14.10 tries pulling a Steve Ballmer on cloudy offerings
Oi, Windows, centOS and openSUSE – behave, we're all friends here
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
How to simplify SSL certificate management
Simple steps to take control of SSL certificates across the enterprise, and recommendations centralizing certificate management throughout their lifecycle.