Feeds

M&S whips out carbon-neutral bra

Hugs your jubs and the planet

Secure remote control for conventional and virtual desktops

Marks and Spencer has whipped out what it claims is the world's first carbon-neutral bra.

The M&S carbon-neutral braThe Autograph Leaves Collection Multiway Bra is produced in an eco-friendly Sri Lankan factory powered by hydroelectric and solar energy.

M&S stumped up $400,000 towards the cost of the solar panels and design for the $7m MAS Holdings plant, situated in Thulhiriya, close to Colombo. The building also boasts a turf roof and "evaporative cooling" system, which is much less leccy-hungry than air conditioning. All of this, coupled to low-energy lighting, means the factory uses 40 per cent less electricity than a conventional equivalent.

The Carbon Trust Footprinting Certification Company did the sums to reduce the eco-brassiere to fully carbon-neutral status, and that will require M&S to plant 6,000 trees annually for the benefit of the local community.

The company has also hooked up with the Conservation Carbon Company to help farmers regenerate the island's southern rainforest.

M&S's Head of Sustainable Business, Mike Barry, reckons the retailer is looking to expand its range of carbon-neutral clothes. He said: "We don't want green, eco-friendly products to be in a ghetto in the corner, we should be making all products more environmentally friendly." ®

Bootnote

The Autograph Leaves Collection Multiway Bra is made from 67 per cent polyamide, 20 per cent polyester and 13 per cent elastane. If you find this mix less than planet-hugging, then get youself down to EarthPositive.

EarthPositive doesn't as yet make bras, but its t-shirts are "produced under the Global Organic Textile Standards from 100% organic cotton using only renewable energy from wind & solar power and approved by the Carbon Trust (UK) for reductions in CO2 emissions".

Furthermore, "the Fair Wear Foundation has audited the entire production chain for correct ethical labour practices". When it's not protecting kiddies from slave labour, the company is involved in the "Replanting a Rainforest" initiative in Brazil.

If that's not enough, then note that for every t-shirt sold, EarthPositive promises to "hug a tree and adopt a really lovely puppy from a Bangalore animal shelter".

Oh, ok, we made that last bit up.

Internet Security Threat Report 2014

More from The Register

next story
Renewable energy 'simply WON'T WORK': Top Google engineers
Windmills, solar, tidal - all a 'false hope', say Stanford PhDs
SEX BEAST SEALS may be egging each other on to ATTACK PENGUINS
Boffin: 'I think the behaviour is increasing in frequency'
Post-pub nosh neckfiller: The MIGHTY Scotch egg
Off to the boozer? This delicacy might help mitigate the effects
I'M SO SORRY, sobs Rosetta Brit boffin in 'sexist' sexy shirt storm
'He is just being himself' says proud mum of larger-than-life physicist
NASA launches new climate model at SC14
75 days of supercomputing later ...
The next big thing in medical science: POO TRANSPLANTS
Your brother's gonna die, kid, unless we can give him your, well ...
Britain's HUMAN DNA-strewing Moon mission rakes in £200k
3 days, and Kickstarter moves lander 37% nearer takeoff
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
10 threats to successful enterprise endpoint backup
10 threats to a successful backup including issues with BYOD, slow backups and ineffective security.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Getting ahead of the compliance curve
Learn about new services that make it easy to discover and manage certificates across the enterprise and how to get ahead of the compliance curve.