Feeds

M&S whips out carbon-neutral bra

Hugs your jubs and the planet

Build a business case: developing custom apps

Marks and Spencer has whipped out what it claims is the world's first carbon-neutral bra.

The M&S carbon-neutral braThe Autograph Leaves Collection Multiway Bra is produced in an eco-friendly Sri Lankan factory powered by hydroelectric and solar energy.

M&S stumped up $400,000 towards the cost of the solar panels and design for the $7m MAS Holdings plant, situated in Thulhiriya, close to Colombo. The building also boasts a turf roof and "evaporative cooling" system, which is much less leccy-hungry than air conditioning. All of this, coupled to low-energy lighting, means the factory uses 40 per cent less electricity than a conventional equivalent.

The Carbon Trust Footprinting Certification Company did the sums to reduce the eco-brassiere to fully carbon-neutral status, and that will require M&S to plant 6,000 trees annually for the benefit of the local community.

The company has also hooked up with the Conservation Carbon Company to help farmers regenerate the island's southern rainforest.

M&S's Head of Sustainable Business, Mike Barry, reckons the retailer is looking to expand its range of carbon-neutral clothes. He said: "We don't want green, eco-friendly products to be in a ghetto in the corner, we should be making all products more environmentally friendly." ®

Bootnote

The Autograph Leaves Collection Multiway Bra is made from 67 per cent polyamide, 20 per cent polyester and 13 per cent elastane. If you find this mix less than planet-hugging, then get youself down to EarthPositive.

EarthPositive doesn't as yet make bras, but its t-shirts are "produced under the Global Organic Textile Standards from 100% organic cotton using only renewable energy from wind & solar power and approved by the Carbon Trust (UK) for reductions in CO2 emissions".

Furthermore, "the Fair Wear Foundation has audited the entire production chain for correct ethical labour practices". When it's not protecting kiddies from slave labour, the company is involved in the "Replanting a Rainforest" initiative in Brazil.

If that's not enough, then note that for every t-shirt sold, EarthPositive promises to "hug a tree and adopt a really lovely puppy from a Bangalore animal shelter".

Oh, ok, we made that last bit up.

The Essential Guide to IT Transformation

More from The Register

next story
Just TWO climate committee MPs contradict IPCC: The two with SCIENCE degrees
'Greenhouse effect is real, but as for the rest of it ...'
Asteroid's DINO KILLING SPREE just bad luck – boffins
Sauricide WASN'T inevitable, reckon scientists
Flamewars in SPAAACE: cooler fires hint at energy efficiency
Experiment aboard ISS shows we should all chill out for cleaner engines
Boffins discuss AI space program at hush-hush IARPA confab
IBM, MIT, plenty of others invited to fill Uncle Sam's spy toolchest, but where's Google?
NASA Mars rover FINALLY equals 1973 Soviet benchmark
Yet to surpass ancient Greek one, however
Famous 'Dish' radio telescope to be emptied in budget crisis: CSIRO
Radio astronomy suffering to protect Square Kilometre Array
BEST BATTERY EVER: All lithium, all the time, plus a dash of carbon nano-stuff
We have found the Holy Grail (of batteries) - boffins
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.