Feeds

M&S whips out carbon-neutral bra

Hugs your jubs and the planet

Choosing a cloud hosting partner with confidence

Marks and Spencer has whipped out what it claims is the world's first carbon-neutral bra.

The M&S carbon-neutral braThe Autograph Leaves Collection Multiway Bra is produced in an eco-friendly Sri Lankan factory powered by hydroelectric and solar energy.

M&S stumped up $400,000 towards the cost of the solar panels and design for the $7m MAS Holdings plant, situated in Thulhiriya, close to Colombo. The building also boasts a turf roof and "evaporative cooling" system, which is much less leccy-hungry than air conditioning. All of this, coupled to low-energy lighting, means the factory uses 40 per cent less electricity than a conventional equivalent.

The Carbon Trust Footprinting Certification Company did the sums to reduce the eco-brassiere to fully carbon-neutral status, and that will require M&S to plant 6,000 trees annually for the benefit of the local community.

The company has also hooked up with the Conservation Carbon Company to help farmers regenerate the island's southern rainforest.

M&S's Head of Sustainable Business, Mike Barry, reckons the retailer is looking to expand its range of carbon-neutral clothes. He said: "We don't want green, eco-friendly products to be in a ghetto in the corner, we should be making all products more environmentally friendly." ®

Bootnote

The Autograph Leaves Collection Multiway Bra is made from 67 per cent polyamide, 20 per cent polyester and 13 per cent elastane. If you find this mix less than planet-hugging, then get youself down to EarthPositive.

EarthPositive doesn't as yet make bras, but its t-shirts are "produced under the Global Organic Textile Standards from 100% organic cotton using only renewable energy from wind & solar power and approved by the Carbon Trust (UK) for reductions in CO2 emissions".

Furthermore, "the Fair Wear Foundation has audited the entire production chain for correct ethical labour practices". When it's not protecting kiddies from slave labour, the company is involved in the "Replanting a Rainforest" initiative in Brazil.

If that's not enough, then note that for every t-shirt sold, EarthPositive promises to "hug a tree and adopt a really lovely puppy from a Bangalore animal shelter".

Oh, ok, we made that last bit up.

Secure remote control for conventional and virtual desktops

More from The Register

next story
Voyager 1 now EIGHTEEN LIGHT HOURS from home
Almost 20 BEEELION kilometres from Sol
Ex-Soviet engines fingered after Antares ROCKET launch BLAST
Speculation rife, but Orbital claims it's too early to tell
MEN: For pity's sake SLEEP with LOTS of WOMEN - and avoid Prostate Cancer
And, um, don't sleep with other men. If that's what worries you
Jim Beam me up, Scotty! WHISKY from SPAAACE returns to Earth
They're insured for $1m, before you thirsty folks make plans
ROGUE SAIL BOAT blocks SPACE STATION PODULE blastoff
Er, we think our ISS launch beats your fishing expedition
NASA: Spacecraft crash site FOUND ON MOON RIM
'What fun!' exlaims NASA boffin who found the LADEE
Comet Siding Spring revealed as flying molehill
Hiding from this space pimple isn't going to do humanity's reputation any good
BAE points electromagnetic projectile at US Army
Railguns for 'Future fighting vehicle'
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
The Heartbleed Bug: how to protect your business with Symantec
What happens when the next Heartbleed (or worse) comes along, and what can you do to weather another chapter in an all-too-familiar string of debilitating attacks?