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Cisco shuts Flip

Popular camcorder line canned

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So, farewell then, Flip. Cisco, the networking giant which bought the YouTube-friendly camcorder family in March 2009, today said it is ditching the product line.

Cisco paid $900m for Pure Digital, the company which brought the Flip line to market in May 2007, a year after releasing its first, Pure-branded camcorder.

Cisco Flip Mino HD

The Flip line has proved hugely popular with punters, though it has of late faced increasing pressure from smartphones, many of which now shoot 720p HD video too - and can present it on large touchscreens.

Presumably, that's one reason why Cisco isn't looking to sell the Flip line on as a going concern. Instead, it is shutting the business down - contributing to the 550 job cuts the company also announced today - though it promised to put in place a "transition plan" for the maintenance of the FlipShare video upload service. ®

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