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Google buys Canadian music startup Pushlife

$25m buy makes three in a row

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The Googleplex is keeping acquisition activity alive in the Canadian tech sector, buying its third start-up from the land of maples with the acquisition of Pushlife for US$25m.

Pushlife joins Canadian tech companies Bumptop and SocialDeck as Google acquisitions.

The company was founded and led by former Research In Motion corporate development executive Ray Reddy, who jumped ship from the BlackBerry land to create a company based on technology that allows users to shift their iTunes libraries to non-Apple phones.

Presumably, the Chocolate Factory wants to incorporate Pushlife’s technology into the Android music platform, allowing users to pull in playlists from iTunes.

“We’ll be joining Google’s engineering team in Canada, and will be working on building better mobile application for all users. The past three years have been an incredible ride and, while we will be eventually discontinuing the PushLife service, we look forward to more adventures at Google,” Pushlife announced on its website.

The company’s smarts also powers the Virgin Mobile Live BlackBerry app in the Canadian and UK market, but it is unclear if Google will continue with this contract. ®

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