Original URL: http://www.theregister.co.uk/2011/04/08/google_bonuses_tied_to_social_media/
Larry Page to Google staff: Your bonus is tied to Facebook envy
Social media strategy at the point of a gun
Posted in Financial News, 8th April 2011 05:00 GMT
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Larry Page has worked out who at Google is responsible for its long string of failures in the social media space: everybody. Page is tying a proverbial lamb chop around the neck of its new social thingy, "Google +1 [1]", in the hope that the dogs will pay it some attention.
According to Business Insider [2], Chocolate Factory boss Larry Page has made 25 per cent of staff bonuses contingent on social media success in 2011. The company-wide memo was sent on Friday.
Employees – including those with no involvement in the company’s social media products – must test them and provide feedback, the memo reportedly said.
The memo also reportedly demands employees to adopt a kind of Amway model, pushing social media services onto family and friends in case it can hit upon a product that doesn’t suck [3], doesn’t blow off its potential customers with privacy invasions [4], and doesn’t raise howls of laughter [5] among media and reviewers. ®
Links
- http://www.theregister.co.uk/2011/03/30/google_plus_one/
- http://www.businessinsider.com/larry-page-just-tied-employee-bonuses-to-the-success-of-the-googles-social-strategy-2011-4#so-will-1-do-any-better-10
- http://www.theregister.co.uk/2010/02/12/google_buys_aardvark/
- http://www.theregister.co.uk/2011/03/30/google_buzz_ftc_proposed_settlement/
- http://www.theregister.co.uk/2011/03/30/google_plus_one/