Feeds

Nokia to help WinPho outsell iOS in four years

Google - but not Android phone makers - triumphant

5 things you didn’t know about cloud backup

Come 2015 and Microsoft will own more of the smartphone OS market than Apple does.

Redmond will have 19.5 per cent of the market, Cupertino just 17.2 per cent. The folk up in Canada - Research in Motion, if you have to ask - will have 11.1 per cent.

So says market watcher Gartner, just one of a number of such firms to forecast big growth for Android over the next four years. Google's OS will be running on 48.8 per cent of smartphones in 2015.

Android lovers will see that as a triumphant validation of their favourite platform, but Gartner's numbers show that none of its major rivals doing particularly badly.

Such is the extent to which the smartphone market will grow over the coming years, Apple will sell more than four times as many iPhones in 2015 is it did in 2010. Rim's sales will grow by a factor of 2.6 over the same period - Microsoft's a staggering 17.5 times.

Android units will be up eightfold.

Symbian, by contrast, will be all but dead. Other OSes, such as HP's WebOS and Samsung's Bada, will barely trouble the scorer.

Unfortunately, many will be low-end, low-margin models, a fair few of them sold into emerging markets. That will mean Android-phone vendors will sell lots of handsets, but make far less money per phone than Apple and RIM do. And there are lot more of them competing with each other than there are rivals using other operating systems.

Microsoft's growth will come largely from Nokia, and it too has a history of aiming for the middle rather than the upper end of the market.

"By 2015, 67 per cent of all open OS devices will have an average selling price of $300 or below," Gartner said.

Of course, Apple, RIM and Nokia may all make greater play for the bottom end of the smartphone market over the coming years, and that's bound to hinder Android's growth, most forecasts for which are predicated on those three remaining focused on the mid-range and high-ends of the market.

Gartner's forecast does show that the smartphone market will not be a re-run of the old Apple vs Wintel fight, with one platform dominating massively. Even through 2015, there will still be a lot for Apple, RIM and Microsoft/Nokia to play for. ®

The essential guide to IT transformation

More from The Register

next story
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
Samsung Gear S: Quick, LAUNCH IT – before Apple straps on iWatch
Full specs for wrist-mounted device here ... but who'll buy it?
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Now that's FIRE WIRE: HP recalls 6 MILLION burn-risk laptop cables
Right in the middle of Burning Mains Man week
HUGE iPAD? Maybe. HUGE ADVERTS? That's for SURE
Noo! Hand not big enough! Don't look at meee!
AMD unveils 'single purpose' graphics card for PC gamers and NO ONE else
Chip maker claims the Radeon R9 285 is 'best in its class'
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.