BitTorrent plays nice with content
Data mining, live streaming in the pipe
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BitTorrent is trying to get over its bad rep with the content industry by leveraging the vast audience of its downloaders for good instead of evil.
Speaking at MipTV’s Connected Creativity forum BitTorrent CEO Eric Klinker said “our big challenge is that our technology gets used for things that don’t make us many friends in certain parts of the world, ISPs and media to be specific.”
But the technology company has been working with external agencies like JumpWire, which mines BitTorrent for data, that can be used for content metrics and analysis.
Klinker said that while BitTorrent users are notoriously concerned about privacy, and BitTorrent itself is constrained in how much data it can collect (due to copyright laws), hoped that BitTorrent could build a better relationship with the content and ISP industries and build new features that could help content owners target specific groups of users in the near future.
In particular, BitTorrent is skewed towards males aged 18 to 34, he noted.
Over the last 18 months, the company has been working with content producers on ways to leverage the BitTorrent audience for content “discoverability’, distribution and monetisation.
Last year the first ‘BitTorrent-exclusive’ show debuted, Pioneer One. The programme ran for three episodes and is making revenue through sponsorship slots and donations from fans. The show has reaped 2 million downloads, US$55,000 in audience donations and $30,000 in sponsorship from Verisign. Distribution partner, VODO, which took 25% of revenue while the show’s creators took 75%.
“Content on the Internet is valuable, yes, but not particularly scarce,” added Klinker. He said the series caught a fanbase, and those fans have then contributed and supported future episodes.
A new project launching in May, The Tunnel, will be another community-funded content project which Paramount Pictures has picked up for a direct-to-DVD release on the same day.
BitTorrent is also working with Facebook but has yet to reveal details. One area that they may work on together could be the shift from downloads to streaming. “There’s no question that streaming is a user experience that people want: YouTube proved it, and YouTube proved that a streaming piracy site is what people want, but fortunately Google took it over just in time,” said Klinker.
He added that BitTorrent has been doing some work on a live streaming concept with no need for centralized servers. “You can livestream to millions of people at low cost and zero latency”, Klinker said, adding that public betas of the technology were already live.
“We hope to have the mobile version ready for our tenth anniversary in September,” Klinker said.
COMMENTS
The thing they MUST realize, but probably won't...
is they will NOT grab the attention of very many bittorrent users if the alternative is "You pay us, you get a file that is locked to a single machine, and you must use our shitty proprietary video player, on a specific version of Windows, which might or might not work."
If I buy content, I don't care if it's watermarked or something, I have no intention of buying stuff then sticking it right back up on bittorrent. What I care about is being able to get a video, type "mplayer video.mp4" and have it play! Also, I will usually play it on my desktop, but I want to be able to freely copy stuff to my netbook and possibly occasionally to my phone.
Ooh-ooh-oohh!
I claim first prize in a "spot the troll" competition!
"click "open" on the thing they want to steal"
Did I win? eh? eh? did I? eh?
“You can livestream to millions of people at low cost and zero latency”
Say what!? No you can't. Even radio broadcasting doesn't have zero latency!
Making claims like that will just get you laughed out of the meeting - broadcasters *know* about latency - most of their technical budget is spent minimising it prior to it 'going out of the building'.
Torrent-casting fundamentally must introduce a lot of extra latency on top of the link, as you can only seed what you've already recieved, and a live stream can only have one source during transmission - every other seed must be a buffered repeat.
How about you make a claim that's actually believable? Then you might get some takeup.
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