Feeds

Apple pressures Toyota to kill jailbreaker ad

'Legality? We've heard of it'

Choosing a cloud hosting partner with confidence

Apple has fired another shot in its war against iOS jailbreakers by pressuring Toyota to stop an ad campaign it was running on ModMyi.com, a website catering to jailbroken iPhones, and to pull a Toyota iOS "theme" available through the site.

"I received a call from our contact at [Toyota's ad agency] Velti this evening as well as an email asking me to please take the theme out of Cydia," writes ModMyi.com owner and founder Kyle Matthews on his company blog. "On the phone, he explained Apple had contacted Toyota and requested they remove the theme and stop the advertising campaign."

Toyota ad for jailbroken iPhones

The theme you now can no longer install on your jailbroken iPhone (source: ModMyi.com)

The ad on ModMyi.com and the theme, available through the Debian APT (advanced package tool) Cydia, had been hailed as the first endorsement of the jailbreaking community – estimated to number somewhere between 5 and 15 million iOS users – by a major advertiser.

That would now be, it appears, a major advertiser who prefers to keep its relationship with Apple a positive one more than it wants to take its message to some of the most tech-savvy iOS-device users.

Not that jailbreaking is a shadowy activity. Last July, the US Copyright Office's Librarian of Congress granted a set of exceptions to the Digital Milleneium Copyright Act (DCMA), one of which explicitly stated that jailbreaking was legal.

After that exception was announced, Apple released a statement that said, in part: "As we've said before, the vast majority of customers do not jailbreak their iPhones as this can violate the warranty and can cause the iPhone to become unstable and not work reliably."

Apple followed up that announcement with a support document with the rather unambiguous and scarifying title of "Unauthorized modification of iOS has been a major source of instability, disruption of services, and other issues."

The same document notes that "It is also important to note that unauthorized modification of the iOS is a violation of the iPhone end-user license agreement and because of this, Apple may deny service for an iPhone, iPad, or iPod touch that has installed any unauthorized software."

Apple's statements that jailbreaking "can violate the warranty" and that they "may deny service" (emphasis added) have not been tested in any court action. Presumably a good argument could be made that any failure of an iPhone, iPad, our iPod touch that had nothing whatsoever to do with jailbreaking should remain covered by warranty.

Apple, however, doesn't need a court decision to pressure advertisers to not support the jailbreaking community – it only needs the clout enjoyed by its status as the 800-pound gorilla of mobile shiny-shiny. ®

Bootnote

In related news, on Monday the iPhone Dev-Team released the latest versions of PwnageTool and redsn0w, providing untethered jailbreaking for iOS 4.3.1, Apple's latest version – a release, the Dev-Team notes, that comes "Three years ago (almost to the day!)" since the first iPhone jailbreaking, of version 1.1.4.

Security for virtualized datacentres

More from The Register

next story
TEEN RAMPAGE: Kids in iPhone 6 'Will it bend' YouTube 'prank'
iPhones bent in Norwich? As if the place wasn't weird enough
iPAD-FONDLING fanboi sparks SECURITY ALERT at Sydney airport
Breaches screening rules cos Apple SCREEN ROOLZ, ok?
Crouching tiger, FAST ASLEEP dragon: Smugglers can't shift iPhone 6s
China's grey market reports 'sluggish' sales of Apple mobe
Apple's new iPhone 6 vulnerable to last year's TouchID fingerprint hack
But unsophisticated thieves need not attempt this trick
How the FLAC do I tell MP3s from lossless audio?
Can you hear the difference? Can anyone?
The British Museum plonks digital bricks on world of Minecraft
Institution confirms it's cool with joining the blocky universe
prev story

Whitepapers

A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.