Feeds

Apple pressures Toyota to kill jailbreaker ad

'Legality? We've heard of it'

The essential guide to IT transformation

Apple has fired another shot in its war against iOS jailbreakers by pressuring Toyota to stop an ad campaign it was running on ModMyi.com, a website catering to jailbroken iPhones, and to pull a Toyota iOS "theme" available through the site.

"I received a call from our contact at [Toyota's ad agency] Velti this evening as well as an email asking me to please take the theme out of Cydia," writes ModMyi.com owner and founder Kyle Matthews on his company blog. "On the phone, he explained Apple had contacted Toyota and requested they remove the theme and stop the advertising campaign."

Toyota ad for jailbroken iPhones

The theme you now can no longer install on your jailbroken iPhone (source: ModMyi.com)

The ad on ModMyi.com and the theme, available through the Debian APT (advanced package tool) Cydia, had been hailed as the first endorsement of the jailbreaking community – estimated to number somewhere between 5 and 15 million iOS users – by a major advertiser.

That would now be, it appears, a major advertiser who prefers to keep its relationship with Apple a positive one more than it wants to take its message to some of the most tech-savvy iOS-device users.

Not that jailbreaking is a shadowy activity. Last July, the US Copyright Office's Librarian of Congress granted a set of exceptions to the Digital Milleneium Copyright Act (DCMA), one of which explicitly stated that jailbreaking was legal.

After that exception was announced, Apple released a statement that said, in part: "As we've said before, the vast majority of customers do not jailbreak their iPhones as this can violate the warranty and can cause the iPhone to become unstable and not work reliably."

Apple followed up that announcement with a support document with the rather unambiguous and scarifying title of "Unauthorized modification of iOS has been a major source of instability, disruption of services, and other issues."

The same document notes that "It is also important to note that unauthorized modification of the iOS is a violation of the iPhone end-user license agreement and because of this, Apple may deny service for an iPhone, iPad, or iPod touch that has installed any unauthorized software."

Apple's statements that jailbreaking "can violate the warranty" and that they "may deny service" (emphasis added) have not been tested in any court action. Presumably a good argument could be made that any failure of an iPhone, iPad, our iPod touch that had nothing whatsoever to do with jailbreaking should remain covered by warranty.

Apple, however, doesn't need a court decision to pressure advertisers to not support the jailbreaking community – it only needs the clout enjoyed by its status as the 800-pound gorilla of mobile shiny-shiny. ®

Bootnote

In related news, on Monday the iPhone Dev-Team released the latest versions of PwnageTool and redsn0w, providing untethered jailbreaking for iOS 4.3.1, Apple's latest version – a release, the Dev-Team notes, that comes "Three years ago (almost to the day!)" since the first iPhone jailbreaking, of version 1.1.4.

Boost IT visibility and business value

More from The Register

next story
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
Apple's iWatch? They cannae do it ... they don't have the POWER
Analyst predicts fanbois will have to wait until next year
AMD unveils 'single purpose' graphics card for PC gamers and NO ONE else
Chip maker claims the Radeon R9 285 is 'best in its class'
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Apple to build WORLD'S BIGGEST iStore in Dubai
It's not the size of your shiny-shiny...
Just in case? Unverified 'supersize me' iPhone 6 pics in sneak leak peek
Is bigger necessarily better for the fruity firm's flagship phone?
Steve Jobs had BETTER BALLS than Atari, says Apple mouse designer
Xerox? Pff, not even in the same league as His Jobsiness
Leak: Intel readies next round of NUC
Cheap boxen to get a refresh
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?