Feeds

Apple 'orders 12 petabytes of storage' from EMC

That's not going into iPads

Intelligent flash storage arrays

Apple has ordered a gargantuan 12 petabytes of storage from Isilon – the recent EMC acquisition – to support its iTunes video service, according to report citing an "inside source".

According to to StorageNewsletter.com, Apple is "probably" the largest of Isilon's 1,500 customers as of the end of December. That may be an understatement.

Isilon Systems was acquired by EMC last November for $2.25bn, and is self-described as "the global leader in scale-out storage".

Those 12PB are likely destined for Apple's $1bn North Carolina data center, which is scheduled to go online ... right ... about ... now.

Or perhaps this fall. Although an Apple spokesman told attendees at the company's annual general meeting in February that the data center was "expected to open this spring," more-recent rumblings have pegged Apple's rise into the cloud to coincide with the release of iOS 5 – and, for that matter, Mac OS X Lion – which will likely not appear until later this year.

In addition to the video services to which StorageNewsletter.com's "inside sources" referred, the huge data center – and Isilon's 12PB – are likely to also support the long-rumored ascension of iTunes into the cloud, allowing tune junkies to store their music collections on Apple's service and access them from any device, anywhere.

Well, any Apple-approved device, that is.

Of course, Jobs & Co's embrace of the cloud will only matter if Apple can execute a smooth transition to such services. Its track record on its cloudy MobileMe offering, it must be remembered, has been spotty at best – and an embarrasment at worst.

Just because you can purchase 12PB of storage doesn't automatically mean that you can use them efficiently, wisely, or in such a way that can upstage rising consumer-cloud competition such as Amazon and Google. ®

Internet Security Threat Report 2014

More from The Register

next story
BOFH: WHERE did this 'fax-enabled' printer UPGRADE come from?
Don't worry about that cable, it's part of the config
Azure TITSUP caused by INFINITE LOOP
Fat fingered geo-block kept Aussies in the dark
You think the CLOUD's insecure? It's BETTER than UK.GOV's DATA CENTRES
We don't even know where some of them ARE – Maude
Want to STUFF Facebook with blatant ADVERTISING? Fine! But you must PAY
Pony up or push off, Zuck tells social marketeers
Yahoo! blames! MONSTER! email! OUTAGE! on! CUT! CABLE! bungle!
Weekend woe for BT as telco struggles to restore service
Oi, Europe! Tell US feds to GTFO of our servers, say Microsoft and pals
By writing a really angry letter about how it's harming our cloud business, ta
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Reducing the cost and complexity of web vulnerability management
How using vulnerability assessments to identify exploitable weaknesses and take corrective action can reduce the risk of hackers finding your site and attacking it.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.