Feeds

Apple 'orders 12 petabytes of storage' from EMC

That's not going into iPads

Internet Security Threat Report 2014

Apple has ordered a gargantuan 12 petabytes of storage from Isilon – the recent EMC acquisition – to support its iTunes video service, according to report citing an "inside source".

According to to StorageNewsletter.com, Apple is "probably" the largest of Isilon's 1,500 customers as of the end of December. That may be an understatement.

Isilon Systems was acquired by EMC last November for $2.25bn, and is self-described as "the global leader in scale-out storage".

Those 12PB are likely destined for Apple's $1bn North Carolina data center, which is scheduled to go online ... right ... about ... now.

Or perhaps this fall. Although an Apple spokesman told attendees at the company's annual general meeting in February that the data center was "expected to open this spring," more-recent rumblings have pegged Apple's rise into the cloud to coincide with the release of iOS 5 – and, for that matter, Mac OS X Lion – which will likely not appear until later this year.

In addition to the video services to which StorageNewsletter.com's "inside sources" referred, the huge data center – and Isilon's 12PB – are likely to also support the long-rumored ascension of iTunes into the cloud, allowing tune junkies to store their music collections on Apple's service and access them from any device, anywhere.

Well, any Apple-approved device, that is.

Of course, Jobs & Co's embrace of the cloud will only matter if Apple can execute a smooth transition to such services. Its track record on its cloudy MobileMe offering, it must be remembered, has been spotty at best – and an embarrasment at worst.

Just because you can purchase 12PB of storage doesn't automatically mean that you can use them efficiently, wisely, or in such a way that can upstage rising consumer-cloud competition such as Amazon and Google. ®

Beginner's guide to SSL certificates

More from The Register

next story
Docker's app containers are coming to Windows Server, says Microsoft
MS chases app deployment speeds already enjoyed by Linux devs
'Hmm, why CAN'T I run a water pipe through that rack of media servers?'
Leaving Las Vegas for Armenia kludging and Dubai dune bashing
'Urika': Cray unveils new 1,500-core big data crunching monster
6TB of DRAM, 38TB of SSD flash and 120TB of disk storage
Facebook slurps 'paste sites' for STOLEN passwords, sprinkles on hash and salt
Zuck's ad empire DOESN'T see details in plain text. Phew!
SDI wars: WTF is software defined infrastructure?
This time we play for ALL the marbles
Windows 10: Forget Cloudobile, put Security and Privacy First
But - dammit - It would be insane to say 'don't collect, because NSA'
Oracle hires former SAP exec for cloudy push
'We know Larry said cloud was gibberish, and insane, and idiotic, but...'
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.