Feeds

Apple 'orders 12 petabytes of storage' from EMC

That's not going into iPads

5 things you didn’t know about cloud backup

Apple has ordered a gargantuan 12 petabytes of storage from Isilon – the recent EMC acquisition – to support its iTunes video service, according to report citing an "inside source".

According to to StorageNewsletter.com, Apple is "probably" the largest of Isilon's 1,500 customers as of the end of December. That may be an understatement.

Isilon Systems was acquired by EMC last November for $2.25bn, and is self-described as "the global leader in scale-out storage".

Those 12PB are likely destined for Apple's $1bn North Carolina data center, which is scheduled to go online ... right ... about ... now.

Or perhaps this fall. Although an Apple spokesman told attendees at the company's annual general meeting in February that the data center was "expected to open this spring," more-recent rumblings have pegged Apple's rise into the cloud to coincide with the release of iOS 5 – and, for that matter, Mac OS X Lion – which will likely not appear until later this year.

In addition to the video services to which StorageNewsletter.com's "inside sources" referred, the huge data center – and Isilon's 12PB – are likely to also support the long-rumored ascension of iTunes into the cloud, allowing tune junkies to store their music collections on Apple's service and access them from any device, anywhere.

Well, any Apple-approved device, that is.

Of course, Jobs & Co's embrace of the cloud will only matter if Apple can execute a smooth transition to such services. Its track record on its cloudy MobileMe offering, it must be remembered, has been spotty at best – and an embarrasment at worst.

Just because you can purchase 12PB of storage doesn't automatically mean that you can use them efficiently, wisely, or in such a way that can upstage rising consumer-cloud competition such as Amazon and Google. ®

Build a business case: developing custom apps

More from The Register

next story
Microsoft: Azure isn't ready for biz-critical apps … yet
Microsoft will move its own IT to the cloud to avoid $200m server bill
Shoot-em-up: Sony Online Entertainment hit by 'large scale DDoS attack'
Games disrupted as firm struggles to control network
Silicon Valley jolted by magnitude 6.1 quake – its biggest in 25 years
Did the earth move for you at VMworld – oh, OK. It just did. A lot
VMware's high-wire balancing act: EVO might drag us ALL down
Get it right, EMC, or there'll be STORAGE CIVIL WAR. Mark my words
Forrester says it's time to give up on physical storage arrays
The physical/virtual storage tipping point may just have arrived
VMware vaporises vCHS hybrid cloud service
AnD yEt mOre cRazy cAps to dEal wIth
prev story

Whitepapers

A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.