Feeds

The X-Factor goes virtually mobile, expands voting

We're not just a TV show now

Top three mobile application threats

April Fools The X Factor, staple of end-of-year TV viewing, is set to launch its own MVNO with a branded handset providing discounted voting and access to exclusive X Factor content.

The X Factor Network will be a virtual network operator, and the company isn't saying who will be hosting the infrastructure, but it will have its own branded handsets and tariffs, which include bundles of TV Votes in addition to the usual minutes/text/data allowances provided by other operators.

X-Factor Branded Handset

"The public loves The X Factor, and the clear branding on our handsets lets them express their interest to those around them", says the canned quote from the X Factor Network CEO Todella Tyhmä Tuote, "last year Nokia made a terrific job of adding value to the show with behind-the-scenes extras and clips of songs, but we think we can do even better in 2011".

One thing Nokia couldn't do last year was provide a phone application for voting – such things were only approved for use by UK regulator Ofcom in November, but the X Factor Network will take full advantage.

"We'll be offering customers an on-screen voting experience. They just select the performer they want to vote for and the vote is instantly, and securely, registered by the network," said Tuote. "There'll also be applications for Android and iOS to provide the same functionality, and voting by text message will remain possible."

But the secure platform isn't just being developed for The X Factor TV show. The company intends to rent out the platform to other shows, and other occasions that call for a public referendum. "We've worked hard to ensure that we can support the Alternative Vote system, so anything is possible in the future," said Tuote.

That sounds scary, but voting by text message has already been trialled in the UK, so if X-Factor Network can offer a secure platform, there seems little reason to object. The X Factor creator Cowell is very keen to get involved in UK politics, and sees the voting platform as ideally suited for the 2015 general election.

At the moment, however, Cowell is directing most of his energies towards the USA, with The X-Factor USA due to premiere there in September. Being born in Lambeth, London, the US presidency is closed to him, but come 2015 perhaps he'll be be taking part in the debates rather than just running the voting system. ®

Update

April Fools!

Combat fraud and increase customer satisfaction

More from The Register

next story
Virgin Media so, so SORRY for turning spam fire-hose on its punters
Hundreds of emails flood inboxes thanks to gaffe
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
AT&T threatens to pull out of FCC wireless auctions over purchase limits
Company wants ability to buy more spectrum space in auction
Turnbull leaves Australia's broadband blackspots in the dark
New Statement of Expectations to NBN Co offers get-out clauses for blackspot builds
Facebook claims 100 MEEELLION active users in India
Who needs China when you've got the next billion in your sights?
Facebook splats in-app chat, whacks brats into crack yakety-yak app
Jibber-jabbering addicts turfed out just as Zuck warned
Google looks to LTE and Wi-Fi to help it lube YouTube tubes
Bandwidth hogger needs tube embiggenment if it's to succeed
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.