Feeds

The X-Factor goes virtually mobile, expands voting

We're not just a TV show now

New hybrid storage solutions

April Fools The X Factor, staple of end-of-year TV viewing, is set to launch its own MVNO with a branded handset providing discounted voting and access to exclusive X Factor content.

The X Factor Network will be a virtual network operator, and the company isn't saying who will be hosting the infrastructure, but it will have its own branded handsets and tariffs, which include bundles of TV Votes in addition to the usual minutes/text/data allowances provided by other operators.

X-Factor Branded Handset

"The public loves The X Factor, and the clear branding on our handsets lets them express their interest to those around them", says the canned quote from the X Factor Network CEO Todella Tyhmä Tuote, "last year Nokia made a terrific job of adding value to the show with behind-the-scenes extras and clips of songs, but we think we can do even better in 2011".

One thing Nokia couldn't do last year was provide a phone application for voting – such things were only approved for use by UK regulator Ofcom in November, but the X Factor Network will take full advantage.

"We'll be offering customers an on-screen voting experience. They just select the performer they want to vote for and the vote is instantly, and securely, registered by the network," said Tuote. "There'll also be applications for Android and iOS to provide the same functionality, and voting by text message will remain possible."

But the secure platform isn't just being developed for The X Factor TV show. The company intends to rent out the platform to other shows, and other occasions that call for a public referendum. "We've worked hard to ensure that we can support the Alternative Vote system, so anything is possible in the future," said Tuote.

That sounds scary, but voting by text message has already been trialled in the UK, so if X-Factor Network can offer a secure platform, there seems little reason to object. The X Factor creator Cowell is very keen to get involved in UK politics, and sees the voting platform as ideally suited for the 2015 general election.

At the moment, however, Cowell is directing most of his energies towards the USA, with The X-Factor USA due to premiere there in September. Being born in Lambeth, London, the US presidency is closed to him, but come 2015 perhaps he'll be be taking part in the debates rather than just running the voting system. ®

Update

April Fools!

Secure remote control for conventional and virtual desktops

More from The Register

next story
Brit telcos warn Scots that voting Yes could lead to HEFTY bills
BT and Co: Independence vote likely to mean 'increased costs'
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Blockbuster book lays out the first 20 years of the Smartphone Wars
Symbian's David Wood bares all. Not for the faint hearted
'Serious flaws in the Vertigan report' says broadband boffin
Report 'fails reality test' , is 'simply wrong' and offers ''convenient' justification for FTTN says Rod Tucker
This flashlight app requires: Your contacts list, identity, access to your camera...
Who us, dodgy? Vast majority of mobile apps fail privacy test
Apple Watch will CONQUER smartwatch world – analysts
After Applelocalypse, other wristputers will get stuck in
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Top 5 reasons to deploy VMware with Tegile
Data demand and the rise of virtualization is challenging IT teams to deliver storage performance, scalability and capacity that can keep up, while maximizing efficiency.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.