Feeds

Firefox 'Do Not Track' header wins first convert

Ad biz, er, mulls things over

  • alert
  • submit to reddit

Protecting against web application threats using SSL

Mozilla has announced that the Associated Press has become the first organization to adopt the "Do Not Track" http header introduced by Firefox 4.

According to a blog post from Mozilla privacy man Alex Fowler, the AP News Registry is now using the header across 800 news sites reaching 175 million unique users a month.

He also says that the Digital Advertising Alliance (DAA) – an collection of big name media and advertising agencies that seeks to self regulate the behavior advertising biz – is "initiating a process to explore" the use of Mozilla's Do Not Track header.

Mozilla proposed the header with a January blog post, hoping to give netizens the option of shielding themselves from ad networks that attempt to track their web behavior, and the idea was soon rolled into Firefox, which made its official debut in March. Within the browser, users have the option of turning on the Do Not Track header, and then it's up to websites and ad networks to actually recognize it.

In a December report on web privacy, the Federal Trade Commission recommended a "simple, easy to use choice mechanism for consumers to opt out of the collection of information about their Internet behavior for targeted ads". The most practical method, it said, would "involve the placement of a persistent setting, similar to a cookie, on the consumer’s browser signaling the consumer’s choices about being tracked and receiving targeted ads".

Following Mozilla's Do Not Track proposal, the FTC recommended melding the DNT header with advertising industry efforts to self regulate. This seemed to spark movement from the DAA. "The leaders of the five groups that make up the DAA approved moving forward with determining how to include the header into its existing program," Fowler said. "As a result, Mozilla is beginning an effort to collaborate with the DAA and other stakeholders to explore both business and technical requirements to further support broad implementation of the DNT header."

To turn on the header within Firefox 4, check the “Do Not Track” box in the “Advanced” screen of the Firefox “Options” interface on a PC or the “Preferences” interface on a Mac. ®

Reducing the cost and complexity of web vulnerability management

More from The Register

next story
Early result from Scots indyref vote? NAW, Jimmy - it's a SCAM
Anyone claiming to know before tomorrow is telling porkies
TOR users become FBI's No.1 hacking target after legal power grab
Be afeared, me hearties, these scoundrels be spying our signals
Home Depot: 56 million bank cards pwned by malware in our tills
That's about 50 per cent bigger than the Target tills mega-hack
Hackers pop Brazil newspaper to root home routers
Step One: try default passwords. Step Two: Repeat Step One until success
NORKS ban Wi-Fi and satellite internet at embassies
Crackdown on tardy diplomatic sysadmins providing accidental unfiltered internet access
UK.gov lobs another fistful of change at SME infosec nightmares
Senior Lib Dem in 'trying to be relevant' shocker. It's only taxpayers' money, after all
Critical Adobe Reader and Acrobat patches FINALLY make it out
Eight vulns healed, including XSS and DoS paths
Spies would need SUPER POWERS to tap undersea cables
Why mess with armoured 10kV cables when land-based, and legal, snoop tools are easier?
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.