Feeds

APN hits regional Oz with group buying

Cheap waxing in the back of Bourke

Top 5 reasons to deploy VMware with Tegile

Media group APN is the latest old-media player to embrace the group buying phenomenon, increasing its stake in New Zealand based group buying site, GrabOne, from 50 percent to 75 percent.

APN has already started expanding the site through Australia. GrabOne has recently launched in Brisbane, the Gold Coast, Wollongong, Towoomba and Newcastle. In the coming months there are plans to launch GrabOne in an additional nine other regions: Adelaide, Canberra, Darwin, Gold Coast, Hobart, Melbourne, Perth, Sydney, and Townsville.

It’s joined the “hyper-local” bandwagon, saying it will target under-served communities that just happen to match APN’s regional radio and newspaper footprint.

The company will also launch in major metropolitan cities but aims to carve a niche in regional areas where analysts believe there will be the next wave of group buying growth. GrabOne was launched last year in New Zealand and covers 13 regions.

The group buying site was founded by serial kiwi entrepreneur Shane Bradley and APN through a JV vehicle called IdeaHQ founded in 2009.

Based in Auckland, IdeaHQ was formed as a holding company to a range of online businesses that both shareholders own and to use as a platform for development or sale. For APN it appears the vehicle is an incubator for the wider media group. The former head of APN Online, Warren Lee, was a director of the company but it is unclear if he will remain with company after his exit from APN this month. ®

Internet Security Threat Report 2014

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
DOUBLE BONK: Testy fanbois catch Apple Pay picking pockets
Users wail as tapcash transactions are duplicated
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
YARR! Pirates walk the plank: DMCA magnets sink in Google results
Spaffing copyrighted stuff over the web? No search ranking for you
In the next four weeks, 100 people will decide the future of the web
While America tucks into Thanksgiving turkey, the world will be taking over the net
Microsoft EU warns: If you have ties to the US, Feds can get your data
European corps can't afford to get complacent while American Big Biz battles Uncle Sam
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.