Feeds

APN hits regional Oz with group buying

Cheap waxing in the back of Bourke

Internet Security Threat Report 2014

Media group APN is the latest old-media player to embrace the group buying phenomenon, increasing its stake in New Zealand based group buying site, GrabOne, from 50 percent to 75 percent.

APN has already started expanding the site through Australia. GrabOne has recently launched in Brisbane, the Gold Coast, Wollongong, Towoomba and Newcastle. In the coming months there are plans to launch GrabOne in an additional nine other regions: Adelaide, Canberra, Darwin, Gold Coast, Hobart, Melbourne, Perth, Sydney, and Townsville.

It’s joined the “hyper-local” bandwagon, saying it will target under-served communities that just happen to match APN’s regional radio and newspaper footprint.

The company will also launch in major metropolitan cities but aims to carve a niche in regional areas where analysts believe there will be the next wave of group buying growth. GrabOne was launched last year in New Zealand and covers 13 regions.

The group buying site was founded by serial kiwi entrepreneur Shane Bradley and APN through a JV vehicle called IdeaHQ founded in 2009.

Based in Auckland, IdeaHQ was formed as a holding company to a range of online businesses that both shareholders own and to use as a platform for development or sale. For APN it appears the vehicle is an incubator for the wider media group. The former head of APN Online, Warren Lee, was a director of the company but it is unclear if he will remain with company after his exit from APN this month. ®

Remote control for virtualized desktops

More from The Register

next story
BIG FAT Lies: Porky Pies about obesity
What really shortens lives? Reading this sort of crap in the papers
Assange™ slumps back on Ecuador's sofa after detention appeal binned
Swedish court rules there's 'great risk' WikiLeaker will dodge prosecution
You think the CLOUD's insecure? It's BETTER than UK.GOV's DATA CENTRES
We don't even know where some of them ARE – Maude
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
10 threats to successful enterprise endpoint backup
10 threats to a successful backup including issues with BYOD, slow backups and ineffective security.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.