Feeds

APN hits regional Oz with group buying

Cheap waxing in the back of Bourke

The essential guide to IT transformation

Media group APN is the latest old-media player to embrace the group buying phenomenon, increasing its stake in New Zealand based group buying site, GrabOne, from 50 percent to 75 percent.

APN has already started expanding the site through Australia. GrabOne has recently launched in Brisbane, the Gold Coast, Wollongong, Towoomba and Newcastle. In the coming months there are plans to launch GrabOne in an additional nine other regions: Adelaide, Canberra, Darwin, Gold Coast, Hobart, Melbourne, Perth, Sydney, and Townsville.

It’s joined the “hyper-local” bandwagon, saying it will target under-served communities that just happen to match APN’s regional radio and newspaper footprint.

The company will also launch in major metropolitan cities but aims to carve a niche in regional areas where analysts believe there will be the next wave of group buying growth. GrabOne was launched last year in New Zealand and covers 13 regions.

The group buying site was founded by serial kiwi entrepreneur Shane Bradley and APN through a JV vehicle called IdeaHQ founded in 2009.

Based in Auckland, IdeaHQ was formed as a holding company to a range of online businesses that both shareholders own and to use as a platform for development or sale. For APN it appears the vehicle is an incubator for the wider media group. The former head of APN Online, Warren Lee, was a director of the company but it is unclear if he will remain with company after his exit from APN this month. ®

5 things you didn’t know about cloud backup

More from The Register

next story
Microsoft exits climate denier lobby group
ALEC will have to do without Redmond, it seems
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Kate Bush: Don't make me HAVE CONTACT with your iPHONE
Can't face sea of wobbling fondle implements. What happened to lighters, eh?
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Amazon takes swipe at PayPal, Square with card reader for mobes
Etailer plans to undercut rivals with low transaction fee offer
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
BYOD's dark side: Data protection
An endpoint data protection solution that adds value to the user and the organization so it can protect itself from data loss as well as leverage corporate data.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?