Feeds

Mobile ads wither in January

iPhone still the best bet

5 things you didn’t know about cloud backup

Australian smartphone adoption is booming, yet the mobile ad market took a serious dive in January. According to a report from global ad network InMobi, Australian mobile ad impressions dropped by 18 per cent in January compared to October 2010.

Globally, the InMobi mobile advertising network served 31.6 billion impressions in January 2011. The report revealed that there were around 305 million Australian mobile ad impressions in January, down from over 371 million in October.

Interestingly, Apple's share of the impressions fell 2.1 per cent, mirroring declining performance in other regions, while Android devices saw an increase of 5.3 per cent, suggesting Android is gaining ground in the local smartphone market.

InMobi claim that the majority of the decline was driven by declines of impressions to "advanced" phones of 30 per cent. Apps accounted for 45 per cent of the total ad impressions served on smartphones. With a 46 per cent impressions share, Apple continues to be the dominant mobile handset manufacturer in Australia; Nokia is the distant second with a 19.5 per cent impressions share.

"With over 100 million applications downloaded already on iPhones, app ads continue to present a considerably large opportunity for mobile advertisers to engage mobile users," the report said. ®

The essential guide to IT transformation

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
Time Warner Cable customers SQUEAL as US network goes offline
A rude awakening: North Americans greeted with outage drama
We need less U.S. in our WWW – Euro digital chief Steelie Neelie
EC moves to shift status quo at Internet Governance Forum
Google has spaffed more cash on lobbying this year than Big Cable
Don't worry, it'll be cheaper when they use drones
EE fails to apologise for HUGE T-Mobile outage that hit Brits on Friday
Customer: 'Please change your name to occasionally somewhere'
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?