Feeds

Mobile ads wither in January

iPhone still the best bet

3 Big data security analytics techniques

Australian smartphone adoption is booming, yet the mobile ad market took a serious dive in January. According to a report from global ad network InMobi, Australian mobile ad impressions dropped by 18 per cent in January compared to October 2010.

Globally, the InMobi mobile advertising network served 31.6 billion impressions in January 2011. The report revealed that there were around 305 million Australian mobile ad impressions in January, down from over 371 million in October.

Interestingly, Apple's share of the impressions fell 2.1 per cent, mirroring declining performance in other regions, while Android devices saw an increase of 5.3 per cent, suggesting Android is gaining ground in the local smartphone market.

InMobi claim that the majority of the decline was driven by declines of impressions to "advanced" phones of 30 per cent. Apps accounted for 45 per cent of the total ad impressions served on smartphones. With a 46 per cent impressions share, Apple continues to be the dominant mobile handset manufacturer in Australia; Nokia is the distant second with a 19.5 per cent impressions share.

"With over 100 million applications downloaded already on iPhones, app ads continue to present a considerably large opportunity for mobile advertisers to engage mobile users," the report said. ®

Top three mobile application threats

More from The Register

next story
Virgin Media so, so SORRY for turning spam fire-hose on its punters
Hundreds of emails flood inboxes thanks to gaffe
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
AT&T threatens to pull out of FCC wireless auctions over purchase limits
Company wants ability to buy more spectrum space in auction
Turnbull leaves Australia's broadband blackspots in the dark
New Statement of Expectations to NBN Co offers get-out clauses for blackspot builds
Facebook claims 100 MEEELLION active users in India
Who needs China when you've got the next billion in your sights?
Facebook splats in-app chat, whacks brats into crack yakety-yak app
Jibber-jabbering addicts turfed out just as Zuck warned
Google looks to LTE and Wi-Fi to help it lube YouTube tubes
Bandwidth hogger needs tube embiggenment if it's to succeed
prev story

Whitepapers

SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.