Feeds

Google unleashes (another) Facebook knock-off

'Tell us what you like. Just like you tell Zuckerberg'

3 Big data security analytics techniques

Google has unveiled its latest answer to Facebook, and as it turns out, the long-rumored Google +1 project is a shameless knock-off of the Facebook "Like" button.

Mountain View unveiled Google +1 with a blog post on Wednesday, describing it as a way for Google search users to recommend links to others. "We’re ... enabling you to share recommendations with the world right in Google’s search results," the blog post reads. "It’s called +1 – the digital shorthand for 'this is pretty cool.' To recommend something, all you have to do is click +1 on a webpage or ad you find useful."

If you do so, Google will the display a +1 icon on the link when people you're connected to – through Google Chat, Google Contacts, or other services – run searches of their own. And of course, when you search, you may see recommendations from others.

"Say, for example, you’re planning a winter trip to Tahoe, Calif," Google said. "When you do a search, you may now see a +1 from your slalom-skiing aunt next to the result for a lodge in the area. Or if you’re looking for a new pasta recipe, we’ll show you +1’s from your culinary genius college roommate. And even if none of your friends are baristas or caffeine addicts, we may still show you how many people across the web have +1’d your local coffee shop."

To recommend links, you'll need a Google profile, and you'll have to be logged into your Google Account.

The rumor mill has long indicated that Google was working on a Facebook-esque project known as Google +1, and in January, this was confirmed by Bloomberg Businessweek. In October, according to Bloomberg, Google VP of engineering Vic Gundotra "assumed joint command of a secret SWAT team" to add Facebook-like social networking tools to various Google services, and unnamed sources said the project was called Google +1.

Ultimately, the project is designed to better target ads as well as search results to particular users. If you tell Google what you like, it can then use that information to target ads down the road. "Our goal at Google is to get you the most relevant results as quickly as possible. But relevance is about relationships as well as words on webpages," Google said.

Google has been unable to pry all that oh-so-valuable user data from Facebook, so it has restored to building its own Facebook facsimile. Of course, it has tried this sort of thing before, most notably with Google Buzz, which just resulted in a settlement with the US Federal Trade Commission that will see the company undergo regular privacy audits for the next twenty years.

In its blog post, Mountain View said it will eventually roll out the +1 button to other services beyond search. ®

High performance access to file storage

More from The Register

next story
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Did a date calculation bug just cost hard-up Co-op Bank £110m?
And just when Brit banking org needs £400m to stay afloat
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
It may be ILLEGAL to run Heartbleed health checks – IT lawyer
Do the right thing, earn up to 10 years in clink
prev story

Whitepapers

Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.