Feeds

Game stocks shops with Tesco 3DS consoles

Pre-owned, never pwned

Build a business case: developing custom apps

As pre-owned 3DS consoles line the shelves of Game, customers could be forgiven for thinking Nintendo gamers were unsatisfied with their purchase.

While this may be true in some cases – with complaints emerging about the 3DS effect causing eyestrain – it turns out the retailer has actually had its staff queueing up to purchase new stock from Tesco and is then selling it on in a bid to cover expected shortages and boost game sales.

So how does this box shifting work out for the customer? A 3DS can be picked up in Tesco for £175 when bought with any 3DS title for £35. Game meanwhile sells its new 3DS consoles at £220 and offers "pre-owned" consoles for £5-£10 cheaper. Hmm.

Nintendo 3DS

An internal document - snapped in a Bond-style spy capture and sent to Eurogamer - revealed that staff at Game were encouraged to take a trip to the supermarket and snap up all the stock they could get their hands on.

"Whilst we are unable to competitively match this offer in terms of a mint price, it offers a great opportunity to gain 3DS consoles and games for your store's pre-owned stock." reads the document.

It does go on to say how staff shouldn't up-sell the consoles to customers and how the Tesco incentive was a non-mandatory mission. It also says such consoles shouldn't be sold until regular stock has dried up.

Game has since said it only happened in small volumes in selected stores to build pre-owned stocks at the same time as its competitors. However, ardent gamers may well be happy to see this supermarket spree continue with stockpiles of frozen pizza and Red Bull available in Game stores. ®

The essential guide to IT transformation

More from The Register

next story
Reg man looks through a Glass, darkly: Google's toy ploy or killer tech specs?
Tip: Put the shades on and you'll look less of a spanner
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
One step closer to ROBOT BUTLERS: Dyson flashes vid of VACUUM SUCKER bot
Latest cleaner available for world+dog in September
Samsung Gear S: Quick, LAUNCH IT – before Apple straps on iWatch
Full specs for wrist-mounted device here ... but who'll buy it?
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Now that's FIRE WIRE: HP recalls 6 MILLION burn-risk laptop cables
Right in the middle of Burning Mains Man week
Apple's iWatch? They cannae do it ... they don't have the POWER
Analyst predicts fanbois will have to wait until next year
HUGE iPAD? Maybe. HUGE ADVERTS? That's for SURE
Noo! Hand not big enough! Don't look at meee!
AMD unveils 'single purpose' graphics card for PC gamers and NO ONE else
Chip maker claims the Radeon R9 285 is 'best in its class'
prev story

Whitepapers

Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up distributed data
Eliminating the redundant use of bandwidth and storage capacity and application consolidation in the modern data center.
The essential guide to IT transformation
ServiceNow discusses three IT transformations that can help CIOs automate IT services to transform IT and the enterprise
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.