Feeds

Cloud music lockers: who fricking cares?

Amazon launches solution looking for a problem

Beginner's guide to SSL certificates

I have seen amazing music services that never launched because of music company collywobbles. No one would call Amazon's Cloud Drive locker, launched yesterday, an amazing music service. Or even a quite good one. To be honest, it barely deserves to be called a "service" – it's really more of an afterthought.

The music locker – or as we once called them, ftp sites – is an ancient idea. Anyone who wants to has been able to use a music locker has been able to do so for several years, but hardly anyone has. Even Amazon seems bored with it: there are no whizzy features (only a playback button) and the company didn't bother to update the © Amazon 2010 at the bottom of the page, but this could be deceptive. It looks like a buzzword in search of a market.

So what's the fuss about?

Deja vu: MyPlay.com in the year 2000

Like almost everything with the word "cloud" in it, it's based on hype, on expectation of future value. Or on more future hype: Apple and Google are developing their own. There's a huge amount of wishful thinking to cloud services – much of it based on agenda-driven DIY sociology of almost comical awfulness. Here's an example, containing meaningful PowerPoint™ headings such as "The Sharing Evolution" and "Collaborative Lifestyles".

(People actually pay to hear stuff that bad. It's amazing).

The wishful thinking is based on the fact that we'll upload everything digital we currently value, and store locally, to a service provider, and pay them to lose it for uskeep it there. This used to be free: ftp space, traditionally, was bundled in with your ISP subscription. The past decade has shown that there's only a tiny market of consumers (as opposed to enterprise IT departments) prepared to pay for such online backup-and-access. In addition, this small group includes many people who have acquired at least some of their media illegally, and they're reluctant to upload it for the inspection of ... who knows? So online-backup-and-access for media is small to non-existent. This really isn't very surprising.

Unless there's a music locker that's offering us some value, somewhere, it's simply yet another backup service – with not many knobs on. And the disadvantages are numerous. If the portable music player had never been invented, we would go to the cloud by default to hear our own music, and we'd have to put up with the caprices of an unreliable network. But even the cheapest Nokia phone is a music playback device – so what's the point again?

Beginner's guide to SSL certificates

Next page: Bootnote

More from The Register

next story
Bladerunner sequel might actually be good. Harrison Ford is in it
Go ahead, you're all clear, kid... Sorry, wrong film
Euro Parliament VOTES to BREAK UP GOOGLE. Er, OK then
It CANNA do it, captain.They DON'T have the POWER!
Musicians sue UK.gov over 'zero pay' copyright fix
Everyone else in Europe compensates us - why can't you?
I'll be back (and forward): Hollywood's time travel tribulations
Quick, call the Time Cops to sort out this paradox!
Megaupload overlord Kim Dotcom: The US HAS RADICALISED ME!
Now my lawyers have bailed 'cos I'm 'OFFICIALLY' BROKE
Forget Hillary, HP's ex CARLY FIORINA 'wants to be next US Prez'
Former CEO has political ambitions again, according to Washington DC sources
prev story

Whitepapers

Designing and building an open ITOA architecture
Learn about a new IT data taxonomy defined by the four data sources of IT visibility: wire, machine, agent, and synthetic data sets.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
5 critical considerations for enterprise cloud backup
Key considerations when evaluating cloud backup solutions to ensure adequate protection security and availability of enterprise data.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Protecting users from Firesheep and other Sidejacking attacks with SSL
Discussing the vulnerabilities inherent in Wi-Fi networks, and how using TLS/SSL for your entire site will assure security.