Feeds

Sensis plans digital come back

Telstra's zombie is awake and hungry

Gartner critical capabilities for enterprise endpoint backup

Telstra’s advertising and directories arm Sensis is back on the acquisition trail as it plots a digitally focused resurgence. "Reports of our death are exaggerated," declared Sensis CEO Bruce Akhurst at an analyst briefing.

But he revealed it would take three years for the Yellow Pages unit to return to organic revenue growth after forecasting revenue declines in mid single-digit figures for fiscal 2011.

Akhurst said Sensis had spent the last two years investing in the development of the digital side of its business. "We re-engineered our IT systems and processes to ensure we had the flexibility to remain competitive in the digital world and deliver increased business leads to our customers across the multiple platforms consumers are now searching," he said.

During the Switkowski era Sensis was touted as Telstra’s growth engine and was being primed for a float after making big ticket acquisitions like the Trading Post Group for $636 million in 2004 but the unit’s spin-off plans were shelved during Trujillo’s reign.

Akhurst said that Sensis would be looking for “bolt-on acquisitions”, in the same vein as the recent acquisitions of online quote service Quotify and Life Events Media. "Sensis is now a digital-led business," he said but added that take time before the full benefit of its digital growth kicks into the financials.

This week Sensis launched a new range of online products to drive digital revenue growth, offering customers ways of marketing their businesses through online directories, websites and mobile devices.

‘‘No one can package holistic advertising solutions and take them to market like Sensis. Print, online, voice, mobile, iPads, T-Box etcetera, means we can package a true cross-platform solution for SMEs (small and medium enterprise), and that means more reach more easily for them,” he said. ®

The essential guide to IT transformation

More from The Register

next story
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Premier League wants to PURGE ALL FOOTIE GIFs from social media
Not paying Murdoch? You're gonna get a right LEGALLING - thanks to automated software
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Ballmer quits Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Online tat bazaar eBay coughs to YET ANOTHER outage
Web-based flea market struck dumb by size and scale of fail
Amazon takes swipe at PayPal, Square with card reader for mobes
Etailer plans to undercut rivals with low transaction fee offer
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
US regulators OK sale of IBM's x86 server biz to Lenovo
Now all that remains is for gov't offices to ban the boxes
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.