Feeds

Foxtel calls on wisdom of the clouds

New box to win back eyeballs

  • alert
  • submit to reddit

The Power of One Infographic

Foxtel is fighting back after a self confessed “dreary” 18 month subscriber slump with a fresh IP centric set top box attack. Australia’s biggest PayTV provider conceded that the free to air channel’s Freeview offering and new IPTV providers had taken their toll on the Foxtel model.

“Freeview has temporarily taken our ‘choice’ proposition with a fresh multi-channelling proposition at a great price. At the same time new ’over-the-top’ entrants have challenged our “depth of choice and control” message,” Foxtel CEO Kim Williams said.

Williams said that Foxtel would attempt to win back market share with a refreshed commitment to differentiated content, much of it unique whether commissioned, produced or acquired. Foxtel’s key weapon will be it’s next generation HD hybrid set top box “with all its new IP smarts.”

The new assault will be backed by “HD, interactivity, search and recommendation and extensive social media integration” which will all be core elements of the experience.

The new set-top box, which is due in the 2012-2013 financial year, will offer web based interfaces, search and recommendation functions, and cloud- based content storage. Foxtel hopes that the new IP centric strategy will stem the flow of rapid decline in the wholesale numbers.

Williams added that cloud centric solutions will be core to Foxtel’s evolving strategy in addition to content delivered across a wide range of platforms including “computers, pads and tablet devices of rich assortment and more centrally important, smart phones.”

While broadcasting would remain core, Williams said “the Cloud, and the application of the ‘wisdom of crowds’, will continue to grow in importance.” ®

Mobile application security vulnerability report

More from The Register

next story
Airbus promises Wi-Fi – yay – and 3D movies (meh) in new A330
If the person in front reclines their seat, this could get interesting
UK Parliament rubber-stamps EMERGENCY data grab 'n' keep bill
Just 49 MPs oppose Drip's rushed timetable
Want to beat Verizon's slow Netflix? Get a VPN
Exec finds stream speed climbs when smuggled out
Samsung threatens to cut ties with supplier over child labour allegations
Vows to uphold 'zero tolerance' policy on underage workers
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
US freemium mobile network eyes up Europe
FreedomPop touts 'free' calls, texts and data
Big Blue Apple: IBM to sell iPads, iPhones to enterprises
iOS/2 gear loaded with apps for big biz ... uh oh BlackBerry
Price cuts, new features coming for Office 365 small biz customers
New plans for companies with up to 300 staff to launch in fall
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Mobile application security vulnerability report
The alarming realities regarding the sheer number of applications vulnerable to attack, and the most common and easily addressable vulnerability errors.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.