Feeds

Android gets in-app billing

Insert coin to continue

Providing a secure and efficient Helpdesk

Google is set to launch in-application billing for Android next week, and is encouraging developers to upload their billing-event-enabled apps now.

The Android Marketplace has been talking about in-application billing for almost a year now, and yesterday the team finally opened the store to developer testing with a view to launching commercially next week. In the meantime it's Android Marketplace only.

Apple's iTunes platform got in-application billing a while back, and even customers of Nokia's Ovi store can pay extra to get an Eagle to backup for their Angry Birds, but Android users have been left out until now. So from next week applications purchased from the Android Marketplace will be able to trigger chargeable events from within the application.

It's worth noting that this is a feature of the Android Marketplace, not the Android platform - other application stores, such as Amazon's recently launched alternative, will have to make their own arrangements and sell them to developers.

Developers are desperate to get in-app billing, as the "insert coin to continue" model is considered the holy grail of revenue generation. Some of the latest iPhone games (such as Craneballs Studio's Overkill) are entirely dependent on the capability to sell the player guns and ammunition, the game itself being free. But in the Android world in-application billing offers the store a differentiator too.

Google's Android Marketplace will now have a feature other app stores don't, and one in which developers will invest time and effort. Google will also be hoping to integrate the system into billing systems run by the local network operator too, for simplicity, though that's not happening as fast as some had hoped

But adding this kind of functionality increases store loyalty, and motivates other application stores to emulate the functionality as well as pushing Google to innovate further. That's the idea at least, and a laudable ideal, but still a lot more complicated than the Apple approach of just owning everything. ®

Protecting against web application threats using SSL

More from The Register

next story
Brit telcos warn Scots that voting Yes could lead to HEFTY bills
BT and Co: Independence vote likely to mean 'increased costs'
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
New 'Cosmos' browser surfs the net by TXT alone
No data plan? No WiFi? No worries ... except sluggish download speed
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Blockbuster book lays out the first 20 years of the Smartphone Wars
Symbian's David Wood bares all. Not for the faint hearted
Bonking with Apple has POUNDED mobe operators' wallets
... into submission. Weve squeals, ditches payment plans
This flashlight app requires: Your contacts list, identity, access to your camera...
Who us, dodgy? Vast majority of mobile apps fail privacy test
Apple Watch will CONQUER smartwatch world – analysts
After Applelocalypse, other wristputers will get stuck in
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.