Feeds

Nokia launches new corporate font

'As little design as possible'

Internet Security Threat Report 2014

Strategy Boutique Nokia hasn't got much in the way of exciting and desirable new phones to show you - alas, the old management really buggered things up. The first Windows Phone won't be here until 2012. But here's the next best thing: a new corporate font will be unveiled in trendy Hoxton, the spiritual home of the web2.0 mediaslut.

The font is called Nokia Pure, comes from designers Dalton Maag, and will be used on all its phones. So fire up the whalesong, light a joss stick, and allow Aapo Bovellan, Studio Nokia’s director of brand and marketing, to explain it:

"We wanted to give it a natural, flowing form, while creating something that is highly functional and neutral," he tells Design Week. "Nokia Pure has a clarity of purpose and as little design as possible. It’s made to celebrate human creativity."

Quite so.

Here you can see it in action, as used on one of Nokia's recent business plans:

nokia_pure_wordle

The font gets its own exhibition, called the Nokia Pure Exhibition, with artists sponsored to come up with graphic designs inspired by the new typography.

"Some might see the 's' representing the curves the female body, while some might see it as a skirt, just like Marilyn [Monroe]'s", muses one artist.

The exhibition starts tomorrow at The Tramshed, 32 Rivington Street, EC2A. ®

Business security measures using SSL

More from The Register

next story
Brit telcos warn Scots that voting Yes could lead to HEFTY bills
BT and Co: Independence vote likely to mean 'increased costs'
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
New 'Cosmos' browser surfs the net by TXT alone
No data plan? No WiFi? No worries ... except sluggish download speed
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Blockbuster book lays out the first 20 years of the Smartphone Wars
Symbian's David Wood bares all. Not for the faint hearted
Bonking with Apple has POUNDED mobe operators' wallets
... into submission. Weve squeals, ditches payment plans
This flashlight app requires: Your contacts list, identity, access to your camera...
Who us, dodgy? Vast majority of mobile apps fail privacy test
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.