Feeds

Nokia launches new corporate font

'As little design as possible'

Internet Security Threat Report 2014

Strategy Boutique Nokia hasn't got much in the way of exciting and desirable new phones to show you - alas, the old management really buggered things up. The first Windows Phone won't be here until 2012. But here's the next best thing: a new corporate font will be unveiled in trendy Hoxton, the spiritual home of the web2.0 mediaslut.

The font is called Nokia Pure, comes from designers Dalton Maag, and will be used on all its phones. So fire up the whalesong, light a joss stick, and allow Aapo Bovellan, Studio Nokia’s director of brand and marketing, to explain it:

"We wanted to give it a natural, flowing form, while creating something that is highly functional and neutral," he tells Design Week. "Nokia Pure has a clarity of purpose and as little design as possible. It’s made to celebrate human creativity."

Quite so.

Here you can see it in action, as used on one of Nokia's recent business plans:

nokia_pure_wordle

The font gets its own exhibition, called the Nokia Pure Exhibition, with artists sponsored to come up with graphic designs inspired by the new typography.

"Some might see the 's' representing the curves the female body, while some might see it as a skirt, just like Marilyn [Monroe]'s", muses one artist.

The exhibition starts tomorrow at The Tramshed, 32 Rivington Street, EC2A. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
Broadband sellers in the UK are UP TO no good, says Which?
Speedy network claims only apply to 10% of customers
Virgin Media struck dumb by NATIONWIDE packet loss balls-up
Turning it off and on again fixes glitch 12 HOURS LATER
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
Facebook, working on Facebook at Work, works on Facebook. At Work
You don't want your cat or drunk pics at the office
Soz, web devs: Google snatches its Wallet off the table
Killing off web service in 3 months... but app-happy bonkers are fine
Ofcom tackles complaint over Premier League footie TV rights
Virgin Media: UK fans pay the most for the fewest matches
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
The Heartbleed Bug: how to protect your business with Symantec
What happens when the next Heartbleed (or worse) comes along, and what can you do to weather another chapter in an all-too-familiar string of debilitating attacks?
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.