Mobile Bing comes over all HTML5
iPhone owners get some Microsoft love
Microsoft has revamped its mobile search offering, dropping location-based and iTunes app searching into HTML5 layouts.
On an iPhone the new version of m.bing.com includes Google-style swipe-navigation of images, with pretty zoom effects, along with a shopping interface organised by category. It's also tied into the Apple iTunes store to present pertinent applications to the search as well as content.
The new Bing isn't available for Microsoft's own Windows Phone 7 platform, however, as that doesn't support HTML5 just yet. We couldn't get it working on Android handsets either.
Microsoft's blog claims the new search will work on Android as well as iOS devices, and claims that Windows Phone 7 will support HTML5 real soon now. We've asked Redmond about the Android problem which is still showing the old version of Bing, but we trust that it's a temporary hitch as Google's platform usually supports HTML5 even if Microsoft's doesn't.
On an iPhone the new Bing looks very nice indeed, utilising the best of HTML5 to give every impression of being a local application though its inability to automatically establish one's location betrays the sandbox that still surrounds it. That's a perfectly acceptable compromise especially as Bing will happily assume one hasn't moved since the last search, unless told otherwise.
Microsoft's Bing blog lists the new features and has a demonstration video showing some of them off in typically understated style.
Application search is only mentioned briefly, but is interesting as it bypasses Apple's control over application placement by linking direct to the iTunes store. That could become important over time, but even Microsoft is going to have a challenge cutting through the morass of indifferent time-fillers that overflow from the iTunes app store these days. ®
Hawaii Five-o has been full of Windows Phone 7 placement since the very start of the new series. As much as I'm fan of Windows Phone 7, I still cringe a little at the extremely obvious product placement. I don't mind a little product placement in TV shows, but sometimes it goes a too far.
Windows Phone 7 is a hobbled phone platform
Why would anyone buy the only 'smartphone' on the planet that is incapable of handling any HTM5.
This is the same phone platform that Ballmer banned open-source software that is licensed under the GPL. Forbidden. Then there's DRM to stop you jailbraking (this goes much further than iPhone).
Microsoft is still the same old Microsoft, and unfortunately, Windows Phone 7 is the product from a management stuck in a bygone era.
Woah there, IT Specialist
I don't bother normally, but I just checked out your previous posts.
Boy, Microsoft must have killed your pet, or something.
You've been wishing WP7 dead since January last year. It's clear by now that:
a) You're not the platform's biggest fan
b) Steve Ballmer's not your best mate
c) You need something else in your life
We get it now. You're never going to buy a WP7 phone. Fine. Thanks for your input.
I've got a WP7 phone and like it a lot. Our 'IT Specialists' have selected WP7 as our platform of choice over and above Blackberry, and I'm seeing more WP7 phones in people's hands.
Let's just see how it plays out... but I doubt that your bile will influence many people.