Feeds

Apple should grant TV makers licence to stream

AirPlay video coming to your telly?

Internet Security Threat Report 2014

Apple wants TV makers to build its AirPlay media-sharing protocol into their sets - if a claim that it's pondering licensing the technology is true.

Apple already allows hi-fi manufacturers - Denon and Altec Lansing offer kit, for example - to incorporate AirPlay to pick up audio streams from iTunes running on Macs and Windows machines, and from iDevices, but according to moles cited by Bloomberg, the company is thinking about making video streaming an option too.

Right now, AirPlay video streaming is supported only by the Apple TV.

Bloomberg's moles say Apple get $4 for every device that ships with AirPlay audio on board. Allowing manufacturers to put it into TVs, Blu-ray Disc players and set-top boxes might well impede future Apple TV sales, but it would make iTunes content accessible to many, many more devices, making it more attractive to consumers as a result.

There's certainly a willingness on the part of consumer electronics companies to load up their products with this kind of technology. Bloomberg's report quotes folk from Pioneer and Philips expressing their interest.

Last week, Sony said it would be incorporating Microsoft's PlayReady DRM technology into its BD players, the better to allow punters to play PC or network storage-hosted paid-for content on its boxes.

DRM may prove a sticking point for Apple, however. AirPlay audio doesn't need to incorporate DRM because iTunes stopped selling DRM-encumbered music years ago, and offered buyers low-cost DRM-free copies of tracks they have bought before that point. But iTunes' video offerings are protected - irritating because it limits the devices they can be played on.

Providing CE vendors access to AirPlay in order to stream iTunes-sold content would necessitate also licensing Apple's FairPlay DRM system. Apple has seemingly never shown willing to offer its content crown jewels before. ®

Intelligent flash storage arrays

More from The Register

next story
Chipmaker FTDI bricking counterfeit kit
USB-serial imitators whacked by driver update
Xperia Z3: Crikey, Sony – ANOTHER flagship phondleslab?
The Fourth Amendment... and it IS better
DOUBLE BONK: Testy fanbois catch Apple Pay picking pockets
Users wail as tapcash transactions are duplicated
Microsoft to enter the STRUGGLE of the HUMAN WRIST
It's not just a thumb war, it's total digit war
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
The Apple launch AS IT HAPPENED: Totally SERIOUS coverage, not for haters
Fandroids, Windows Phone fringe-oids – you wouldn't understand
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.