Feeds

Aussie digital publishers busted

Fiddle the numbers? Us?

3 Big data security analytics techniques

Australian online publishers have been accused of pumping up their audience numbers and misleading advertisers, following research from measurement watchdog the Audit Bureaux of Australia (ABA).

The new report from the ABA claims that practices such as double counting of page views, counting pages before they load and counting pop-ups to boost audience figures are widely practised.

The ongoing practice of auto-refreshing pages and the risk this poses to online advertisers and media buyers is also highlighted in the report.

"This practice has been found to significantly inflate key audience metrics, including page views and session times. As a result, media buyers are spending money on display ads that are going unseen on background browser tabs and even unattended computers," said Paul Dovas, CEO of the ABA.

While some 200 leading Australian sites had verified they are not using auto-refresh, there were still some sites continuing the practice and putting advertisers at risk, the report said. Publishers are also counting website traffic from invalid sources, including syndicated content on external sites and non-human traffic such as spiders and bots, according to the ABA report.

The ABA has warned media buyers and advertisers to be aware of these issues and look for the ABA green tick, which verifies a website has been through the ABA's rigorous and independent web audit process. ®

High performance access to file storage

More from The Register

next story
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Did a date calculation bug just cost hard-up Co-op Bank £110m?
And just when Brit banking org needs £400m to stay afloat
Sorry London, Europe's top tech city is Munich
New 'Atlas of ICT Activity' finds innovation isn't happening at Silicon Roundabout
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
prev story

Whitepapers

Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.