Feeds

A glimpse at Amazon's app store

Price divergence and exclusive deals

SANS - Survey on application security programs

Bored bloggers at a German website tried typing the expected address of Amazon's forthcoming app store, and were rewarded with a glimpse of the initial stock and pricing.

The site has disappeared now, and Amazon's service isn't expected to launch until later this month, but Android News managed to grab screenshots of the store showing 48 applications, many priced to undercut Google's Android Marketplace, and two that appear to be exclusive to the Amazon store.

"Call Of Duty: Modern Warfare: Force Recon" and "3D Spider Walk" both appear to be exclusive, at $2.99 and $0.49 respectively, but we won't be able to say for certain until the store opens. But more interesting is how Amazon has exploited its ability to tweak the prices to create loss-leading lines.

Android News has a breakdown, comparing the prices of applications common between the stores and showing that Amazon has cut the price of eight applications, by an average of around 50 cents, while increasing the price of three – but only by five cents. That's only in the 48 applications that were listed on the proto-store, which probably includes a greater proportion of modified pricing than the whole catalogue.

But it is indicative of how important Amazon thinks price will be, already evidenced by terms and conditions that permit the would-be Marketplace competitor to vary prices without negotiating with the application publisher. That policy is proving controversial with publishers, but does provide Amazon with a differentiator for its offering.

Attracting defections from Google's Marketplace isn't Amazon's main focus: there's a much bigger opportunity in those who've never downloaded an application before, so a handful of loss leaders is probably all Amazon needs to appear competitive, while assuring new customers that Amazon is the only store they'll ever need. ®

Combat fraud and increase customer satisfaction

More from The Register

next story
Reg man builds smart home rig, gains SUPREME CONTROL of DOMAIN – Pics
LightwaveRF and Arduino: Bright ideas for dim DIYers
Leaked pics show EMBIGGENED iPhone 6 screen
Fat-fingered fanbois rejoice over Chinternet snaps
Apple patent LOCKS drivers out of their OWN PHONES
I'm sorry Dave, I'm afraid I can't let you text that
Microsoft signs Motorola to Android patent pact – no, not THAT Motorola
The part that Google never got will play ball with Redmond
Slip your finger in this ring and unlock your backdoor, phone, etc
Take a look at this new NFC jewellery – why, what were you thinking of?
Happy 25th birthday, Game Boy!
Monochrome handset ushered in modern mobile gaming era
Rounded corners? Pah! Amazon's '3D phone has eye-tracking tech'
Now THAT'S what we call a proper new feature
US mobile firms cave on kill switch, agree to install anti-theft code
Slow and kludgy rollout will protect corporate profits
prev story

Whitepapers

Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.