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Virgin Media, Readers - an apology

Elementary, my dear million homes

Combat fraud and increase customer satisfaction

Dear readers, we owe you an apology.

This morning, we could - darn it, we should - have written up Virgin Media's announcement that the "UK’s fastest broadband reaches one million homes" and drawn the obvious - but erroneous - conclusion that a million customers have signed up for Virgin's 100Mb/s broadband package.

Many of our rivals journalist and blogger colleagues covered the story that way. We did not, and for that we offer our deepest regrets.

Instead, we chose to point out that Virgin's service is merely ready to be connected to any of a million or so UK homes.

As Virgin clearly said almost at the end of the its press release that: "The 100Mb service is now available for sale and installation to over one million UK homes."

We also chose to mention that Virgin hasn't actually said how many 100Mb/s subscribers it has.

We pointed out that Virgin's 100Mb/s internet connection - fast though it undoubtedly is - isn't quite as amazingly popular as a casual, careless glance at the heading and first paragraph of its press release might make some people assume.

Again, we apologise for this.

Normal churnalism will be resumed as soon as possible.

Possibly. ®

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