Feeds

Watchdog disses City of Medway

Not a city, actually, says ASA

Top 5 reasons to deploy VMware with Tegile

The Advertising Standards Authority has earned its keep by ruling on the critical matter of whether Medway can describe itself as a city.

The answer is: no it can't – which is a bit of a blow for Medway Council, which had been punting its delights as the "City of Medway".

That description popped up in a leaflet promoting "Historic Rochester and Maritime Chatham". On the front was a logo declaring: "City of Medway – rich heritage, great future."

This prompted no less than one person to complain that Medway had breached CAP Code (Edition 12) rule 3.1 (Misleading advertising) because "the claim 'City of Medway' could not be substantiated and was misleading, because Medway was not a city".

Medway Council defended that "the word 'city' was defined in the English dictionary as any large town", and since the unholy fusion of Chatham, Gillingham, Rainham, Rochester and Strood contained more than 253,000 souls, it was certainly big and "most consumers would understand the word 'city' in their promotional material to mean a large urban settlement".

It further noted that "Welwyn Garden City and Letchworth Garden City also styled themselves as cities despite not holding city status from the Crown". The council added that in its case, it was "bidding for city status in 2012", in order to get the royal stamp of approval.

While a sympathetic ASA "acknowledged that the word 'city' might sometimes be used to signify a large town when used in conversation in a colloquial or informal way", it stressed that "a place in Britain was a city only if it had been granted that status by the British monarch".

Ruling that the council had indeed breached the CAP Code, the watchdog concluded that because Medway didn't have the proper paperwork from Liz 2, readers of the leaflet "were likely to be disappointed".

We at the El Reg Bootnotes bureau seriously doubt that readers of the leaflet would be more disappointed by Medway's lack of city status than by the place itself – something which could perhaps be mitigated by an enormous erection beside the river? ®

Bootnote

Rochester did used to be a real city, until "an administrative error" stripped it of the title.

Secure remote control for conventional and virtual desktops

More from The Register

next story
Facebook's Zuckerberg in EBOLA VIRUS FIGHT: Billionaire battles bug
US Centers for Disease Control and Prevention contacted as site supremo coughs up
Space exploration is just so lame. NEW APPS are mankind's future
We feel obliged to point out the headline statement is total, utter cobblers
Win a year’s supply of chocolate (no tech knowledge required)
Over £200 worth of the good stuff up for grabs
Down-under record: Australian gets $140k for pussy
'Tiffany' closes deal - 'it's more common to offer your wife', says agent
Internet finally ready to replace answering machine cassette tape
It's a simple message and I'm leaving out the whistles and bells
Swiss wildlife park serves up furry residents to visitors
'It's ecological' says spokesman, now how would you like your Bambi done?
The iPAD launch BEFORE it happened: SPECULATIVE GUFF ahead of actual event
Nerve-shattering run-up to the pre-planned known event
STONER SHEEP get the MUNCHIES after feasting on £4k worth of cannabis plants
Baaaaaa! Fanny's Farm's woolly flock is high, maaaaaan
FedEx helps deliver THOUSANDS of spam messages DIRECT to its Blighty customers
Don't worry Wilson, I'll do all the paddling. You just hang on
Red Bull does NOT give you wings, $13.5m lawsuit says so
Website letting consumers claim $10 cash back crashes after stampede
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.