Feeds

Watchdog disses City of Medway

Not a city, actually, says ASA

Providing a secure and efficient Helpdesk

The Advertising Standards Authority has earned its keep by ruling on the critical matter of whether Medway can describe itself as a city.

The answer is: no it can't – which is a bit of a blow for Medway Council, which had been punting its delights as the "City of Medway".

That description popped up in a leaflet promoting "Historic Rochester and Maritime Chatham". On the front was a logo declaring: "City of Medway – rich heritage, great future."

This prompted no less than one person to complain that Medway had breached CAP Code (Edition 12) rule 3.1 (Misleading advertising) because "the claim 'City of Medway' could not be substantiated and was misleading, because Medway was not a city".

Medway Council defended that "the word 'city' was defined in the English dictionary as any large town", and since the unholy fusion of Chatham, Gillingham, Rainham, Rochester and Strood contained more than 253,000 souls, it was certainly big and "most consumers would understand the word 'city' in their promotional material to mean a large urban settlement".

It further noted that "Welwyn Garden City and Letchworth Garden City also styled themselves as cities despite not holding city status from the Crown". The council added that in its case, it was "bidding for city status in 2012", in order to get the royal stamp of approval.

While a sympathetic ASA "acknowledged that the word 'city' might sometimes be used to signify a large town when used in conversation in a colloquial or informal way", it stressed that "a place in Britain was a city only if it had been granted that status by the British monarch".

Ruling that the council had indeed breached the CAP Code, the watchdog concluded that because Medway didn't have the proper paperwork from Liz 2, readers of the leaflet "were likely to be disappointed".

We at the El Reg Bootnotes bureau seriously doubt that readers of the leaflet would be more disappointed by Medway's lack of city status than by the place itself – something which could perhaps be mitigated by an enormous erection beside the river? ®

Bootnote

Rochester did used to be a real city, until "an administrative error" stripped it of the title.

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Are you a fat boy? Get to university NOW, you PENNILESS SLACKER
Rotund types paid nearly 20% less than people who didn't eat all the pies
Emma Watson should SHUT UP, all this abuse is HER OWN FAULT
... said an anon coward who we really wish hadn't posted on our website
Japan develops robot CHEERLEADERS which RIDE on BALLS
'Will put smiles on faces worldwide', predicts corporate PR chief
Bruges Booze tubes to pump LOVELY BEER underneath city
Belgian booze pumped from underground
Oz carrier Tiger Air takes terror alerts to new heights
Don't doodle, it might cost you your flight
Amazon: Wish in one hand, Twit in the other – see which one fills first
#AmazonWishList A year's supply of Arran scotch, ta
Let it go, Steve: Ballmer bans iPads from his LA Clippers b-ball team
Can you imagine the scene? 'Hey guys, it's your new owner – WTF is that on your desk?'
Oi, London thief. We KNOW what you're doing - our PRECRIME system warned us
Aye, shipmate, it be just like that Minority Report
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.