Feeds

Watchdog disses City of Medway

Not a city, actually, says ASA

Build a business case: developing custom apps

The Advertising Standards Authority has earned its keep by ruling on the critical matter of whether Medway can describe itself as a city.

The answer is: no it can't – which is a bit of a blow for Medway Council, which had been punting its delights as the "City of Medway".

That description popped up in a leaflet promoting "Historic Rochester and Maritime Chatham". On the front was a logo declaring: "City of Medway – rich heritage, great future."

This prompted no less than one person to complain that Medway had breached CAP Code (Edition 12) rule 3.1 (Misleading advertising) because "the claim 'City of Medway' could not be substantiated and was misleading, because Medway was not a city".

Medway Council defended that "the word 'city' was defined in the English dictionary as any large town", and since the unholy fusion of Chatham, Gillingham, Rainham, Rochester and Strood contained more than 253,000 souls, it was certainly big and "most consumers would understand the word 'city' in their promotional material to mean a large urban settlement".

It further noted that "Welwyn Garden City and Letchworth Garden City also styled themselves as cities despite not holding city status from the Crown". The council added that in its case, it was "bidding for city status in 2012", in order to get the royal stamp of approval.

While a sympathetic ASA "acknowledged that the word 'city' might sometimes be used to signify a large town when used in conversation in a colloquial or informal way", it stressed that "a place in Britain was a city only if it had been granted that status by the British monarch".

Ruling that the council had indeed breached the CAP Code, the watchdog concluded that because Medway didn't have the proper paperwork from Liz 2, readers of the leaflet "were likely to be disappointed".

We at the El Reg Bootnotes bureau seriously doubt that readers of the leaflet would be more disappointed by Medway's lack of city status than by the place itself – something which could perhaps be mitigated by an enormous erection beside the river? ®

Bootnote

Rochester did used to be a real city, until "an administrative error" stripped it of the title.

Boost IT visibility and business value

More from The Register

next story
Thirteen Astonishing True Facts You Never Knew About SCREWS
Threaderick the Great! And YES, we asked the Arapaho
NSA man: 'Tell me about your Turkish connections'
Spooks ask Dabbsy to suggest a nice hotel with pool
Russia sends SEX-CRAZED GECKOS to SPAAAAACE!
In space... no one can hear you're green...
Indian techies-in-training face down MAN-EATING LEOPARD - and WIN
Big cat causes big trouble at Mumbai college
Too rich for an iPhone 6? How about a gold-plated Brikk?
Not lobbed at your head, silly – a bling phone
Yahoo! Japan! launches! service! for! the! dead!
If you're reading this email, I am no longer alive
Plucky Rockall podule man back on (proper) dry land
Bold, barmy Brit adventurer Nick Hancock escapes North Atlantic islet
Motorist 'thought car had caught fire' as Adele track came on stereo
'FIRE' caption on dashboard prompts dunderheaded hard shoulder halt
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.