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Microsoft says 'sorry' after Japan quake marketing gaffe

Opportunistic Bing tweet sparks anger online

Internet Security Threat Report 2014

Microsoft offered to donate $100,000 to Japan's quake victims, one day after a devastating series of tsunamis struck the country on Friday 11 March.

Unfortunately, the software giant initially turned its supposedly altruistic efforts into a marketing opportunity, with MS tweeting the following unwise message on its Bing Twitter account:

Six hours later the company was forced to apologise for the gaffe, after followers of its Bing account on Twitter complained that Microsoft was taking advantage of the quake by marketing its search engine.

Microsoft should be applauded for donating the cash, but someone might want to do a rethink about why it was ever necessary for the company to cheapen its efforts to help Japan's quake victims. ®

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