Feeds

Microsoft says 'sorry' after Japan quake marketing gaffe

Opportunistic Bing tweet sparks anger online

Beginner's guide to SSL certificates

Microsoft offered to donate $100,000 to Japan's quake victims, one day after a devastating series of tsunamis struck the country on Friday 11 March.

Unfortunately, the software giant initially turned its supposedly altruistic efforts into a marketing opportunity, with MS tweeting the following unwise message on its Bing Twitter account:

Six hours later the company was forced to apologise for the gaffe, after followers of its Bing account on Twitter complained that Microsoft was taking advantage of the quake by marketing its search engine.

Microsoft should be applauded for donating the cash, but someone might want to do a rethink about why it was ever necessary for the company to cheapen its efforts to help Japan's quake victims. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Euro Parliament VOTES to BREAK UP GOOGLE. Er, OK then
It CANNA do it, captain.They DON'T have the POWER!
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
NSA SOURCE CODE LEAK: Information slurp tools to appear online
Now you can run your own intelligence agency
Post-Microsoft, post-PC programming: The portable REVOLUTION
Code jockeys: count up and grab your fabulous tablets
Twitter App Graph exposes smartphone spyware feature
You don't want everyone to compile app lists from your fondleware? BAD LUCK
Microsoft adds video offering to Office 365. Oh NOES, you'll need Adobe Flash
Lovely presentations... but not on your Flash-hating mobe
prev story

Whitepapers

10 ways wire data helps conquer IT complexity
IT teams can automatically detect problems across the IT environment, spot data theft, select unique pieces of transaction payloads to send to a data source, and more.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
The total economic impact of Druva inSync
Examining the ROI enterprises may realize by implementing inSync, as they look to improve backup and recovery of endpoint data in a cost-effective manner.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.