Feeds

Tablet hype brings e-book readers a more merry Xmas

Sales up - but 2011 will be the tablet's year

Intelligent flash storage arrays

E-book readers appear to have sold better during 2010 than some analysts anticipated, if new numbers from market watcher IDC are anything to go by.

IDC today said some 12.8m e-book readers shipped during 2010 - more than 6m of then in the Christmas quarter alone. That total is 18.5 per cent up on the 10.8m units IDC forecast back in January for 2010.

Even the earlier number was a lot higher than fellow researcher Gartner last forecast. It said e-book reader shipments will be 6.6m in 2010.

As a result of the sales surge, e-book reader shipments jumped 325 per cent on 2009's total: 3m units giver or take.

It's not hard to see how this jump came about: Amazon's aggressive pricing and marketing for its Kindle reader, not to mention the buzz surrounding the generally rather more expensive tablets.

And what of them? Annual shipments hit almost 18m units, only slightly more than IDC had predicted in January. Of the 10.1m tablets shipped in Q4 2010, some 73 per cent of them were iPads, down from 93 per cent in Q3.

No great surprise that - Apple barely had any competition during the third quarter before the arrival of Samsung's Android-based Galaxy Tab and kit from Archos, Toshiba and others.

These figures are for shipments into resale channels, not for sales to real people. It's likely that most of Apple's shipments did end up in punters' hands - the company has a very tightly run inventory system - but Samsung is generally not believed to have experienced sales on a par with the number of units it shipped.

IDC tactfully didn't provide numbers, but it did comment: "Although [Samsung's] shipments into the channel were fairly aggressive, a lack of competitive pricing and ongoing competition from Apple stifled consumer demand."

The researcher said it expects Apple to maintain a market share of between 70 and 80 per cent through 2011, a year in which as many as 50m tablets will ship, IDC forecast.

Even with a 70 per cent share, that's 35m iPads shipping in 2010 - and potentially as many as 40m.

Kerching. ®

Beginner's guide to SSL certificates

More from The Register

next story
PEAK APPLE: iOS 8 is least popular Cupertino mobile OS in all of HUMAN HISTORY
'Nerd release' finally staggers past 50 per cent adoption
Apple spent just ONE DOLLAR beefing up the latest iPad Air 2
New iPads look a lot like the old one. There's a reason for that
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
Microsoft fitness bands slapped on wrists: All YOUR HEALTH DATA are BELONG TO US
Wearable will deliver 'actionable insights for healthier living'
Caterham Seven 160 review: The Raspberry Pi of motoring
Back to driving's basics with a joyously legal high
FTDI yanks chip-bricking driver from Windows Update, vows to fight on
Next driver to battle fake chips with 'non-invasive' methods
Amazon hopes FIRE STICK will light up its video service
We do streaming video? It seems we do...
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Top 5 reasons to deploy VMware with Tegile
Data demand and the rise of virtualization is challenging IT teams to deliver storage performance, scalability and capacity that can keep up, while maximizing efficiency.
Reducing the cost and complexity of web vulnerability management
How using vulnerability assessments to identify exploitable weaknesses and take corrective action can reduce the risk of hackers finding your site and attacking it.