Feeds

iPad 2 sales kick off in dead of night

Erects 'popup store' in Texas

The Essential Guide to IT Transformation

Yesterday, iOS 4.3. Tomorrow, iPad 2. And if you're planning a trip to Austin, Texas, to catch Bad Brains at the annual South by Southwest mega-fest, Apple will provide a "popup store" just for your iPad-purchasing pleasure.

On Thursday, Apple also announced that it will begin accepting online orders at 1am Pacific Time on Friday for early [morning] adopters who can't wait until 5pm that same day to trade their credit card info for a shiny new iPad 2.

That 5pm release time, by the way, will be the same in each time zone. Yes, Mainers – Mainiacs? – will be able to pop down to South Portland to pick up their 'Pads a full three hours before us fanbois here in San Francisco.

Life just isn't fair, sometimes.

Apple is being more than fair to Austin festival-goers, however. Acording to the Austin American-Statesman, Jobs & Co are setting up a 5,000-square-foot temporary store aimed squarely at attendees of the South by Southwest Interactive Conference (SXSW Interactive), one component of that city's SXSW music, film, and technology jamboree.

The store – which, according to the AAS, is currently shrouded in black plastic wrap – will be in a downtown space that Apple has rented for two weeks.

There are already two other Apple retail stores in the hip hotbed that is Austin – north and south – but none that are as close to the potentially free-spending festival goers.

The popup store will thrust Apple's brand-building machine right into the heart of Austin's downtown – which greatly pleases Molly Alexander of the Downtown Austin Alliance of business-boosters.

"I'll take Apple for two weeks any day of the year," Alexander told the AAS. "They're one of the best retailers in the world." ®

Boost IT visibility and business value

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.