Trujillo embraces his inner amigo
Leads Latino exec movement
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Australia's favourite Ex-Telstra CEO, Sol Trujillo, may have left the country with an extra $30m in his pocket after a four-year stint taunting the government and shareholders, but that didn’t stop him from branding the experience as marred by racist "amigo-heavy" slurs.
These days, it seems Sol is focusing on his Hispanic heritage, re-emerging as the chairman of Garcia Trujillo Holdings, a management consulting, merchant bank and VC firm focusing on the development of global Latino business interests.
"In four years the Hispanic market, if it were a nation in and of itself, would be one of the 10 largest economies in the world," Trujillo says.
Seizing on US census stats that predict that the Hispanic population will hit 50 million next year – with an estimated combined purchasing power of US$1.5 trillion by 2015 – the group will specialise in helping companies seize the emerging market's potential.
Trujillo, who has also picked up board posts with Target and the WPP Group, has amassed a cabal of like-minded, high-powered Hispanic executives to join the board of directors.
These include Charles P Garcia (CEO) also a director of retailer Winn-Dixie Stores and Gary Trujillo (MD) who sits on the board of Blue Cross Blue Shield of Arizona and Well Fargo Bank Desert Region, he is also known for running Quepasa.com, the first bilingual internet portal focused on the US Hispanic market. Back in the dotcom days he was better known for ousting the founder of Quepasa.com Jeffrey Peterson, from the company just 60 days after being hired as CEO.
Garcia Trujillo also pledges to donate 10 per cent of its profits annually back into the Hispanic community. The group, based in Miami, also wants to redress the fact that only 3 per cent of board seats on Fortune 500 companies have Hispanic directors.
"Our vision is to live in a country where Latinos are admired as patriotic and industrious American citizens, and where the Hispanic community is respected as the lifeblood of America’s future," Trujillo states.
It is a far cry from his description in 2009 of his last post, of which he said: "I would say that Australia definitely is different from the US. In many ways it was like stepping back in time. My point is that racism does exist and it's got to change because the world is full of a lot of people and most economies have to take advantage – including Australia – of a diverse set of people." ®
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COMMENTS
It's not us, it's you
Sol, it's not all Hispanics we Aussies hate, it's just you. Good riddance to one of the most expensive and most destructive executives Aus has ever seen. You know we all called you The Mexican Bandit when you were here, right?
so the secret to combatting "racism"
is to set up an organization that excludes all other races? Complain and call everyone else inferior because they are exclusive, but your only solution is not to learn from them but do exactly the same thing?
Another example of "Social Just-Us".
Showing your ignorance
If you are going to make comments like this, you might want to have some basic knowledge of Australia.
First up, no one east of Broken Hill gives a rats about Adelaide. Traditional city rivalries are Sydney-Brisbane and Adelaide-Melbourne. Melbournians would like to move up to the first division and have a Melbourne-Sydney rivalry, but no one in Sydney cares so they are stuck. Perth is too far away the best they can do is a kind of one sided rivalry with the rest of the country, Hobart too small and Darwin too, well, Darwin.*
Second, do you really remember those phone calls or do get your current affairs knowledge from commercial TV? Given the number of migrants in Melbourne (second biggest Greek city in the world) that must have been a shit load of anonymous phone calls. Should be fairly easy to find the culprit: he's the one with the HUGE phone bill. As for the Goldcoast hinterland, that's always been 30 years behind the rest of the country, we just ignore them and I suggest you do the same.
* I seem to have forgotten Canberra - well it gets forgotten in every other respect.
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