Feeds

Trujillo embraces his inner amigo

Leads Latino exec movement

Internet Security Threat Report 2014

Australia's favourite Ex-Telstra CEO, Sol Trujillo, may have left the country with an extra $30m in his pocket after a four-year stint taunting the government and shareholders, but that didn’t stop him from branding the experience as marred by racist "amigo-heavy" slurs.

These days, it seems Sol is focusing on his Hispanic heritage, re-emerging as the chairman of Garcia Trujillo Holdings, a management consulting, merchant bank and VC firm focusing on the development of global Latino business interests.

"In four years the Hispanic market, if it were a nation in and of itself, would be one of the 10 largest economies in the world," Trujillo says.

Seizing on US census stats that predict that the Hispanic population will hit 50 million next year – with an estimated combined purchasing power of US$1.5 trillion by 2015 – the group will specialise in helping companies seize the emerging market's potential.

Trujillo, who has also picked up board posts with Target and the WPP Group, has amassed a cabal of like-minded, high-powered Hispanic executives to join the board of directors.

These include Charles P Garcia (CEO) also a director of retailer Winn-Dixie Stores and Gary Trujillo (MD) who sits on the board of Blue Cross Blue Shield of Arizona and Well Fargo Bank Desert Region, he is also known for running Quepasa.com, the first bilingual internet portal focused on the US Hispanic market. Back in the dotcom days he was better known for ousting the founder of Quepasa.com Jeffrey Peterson, from the company just 60 days after being hired as CEO.

Garcia Trujillo also pledges to donate 10 per cent of its profits annually back into the Hispanic community. The group, based in Miami, also wants to redress the fact that only 3 per cent of board seats on Fortune 500 companies have Hispanic directors.

"Our vision is to live in a country where Latinos are admired as patriotic and industrious American citizens, and where the Hispanic community is respected as the lifeblood of America’s future," Trujillo states.

It is a far cry from his description in 2009 of his last post, of which he said: "I would say that Australia definitely is different from the US. In many ways it was like stepping back in time. My point is that racism does exist and it's got to change because the world is full of a lot of people and most economies have to take advantage – including Australia – of a diverse set of people." ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
Yes, yes, Steve Jobs. Look what I'VE done for you lately – Tim Cook
New iPhone biz baron points to Apple's (his) greatest successes
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
Edward who? GCHQ boss dodges Snowden topic during last speech
UK spies would rather 'walk' than do 'mass surveillance'
prev story

Whitepapers

Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.