Feeds

Smartphones now half of Aussie browsing, says Nielsen

Kiddies will drive new tablet buys

Build a business case: developing custom apps

Smartphones are now the engine-room of digital content consumption, according to the Nielsen Australian Online Consumer Report. For the first time, mobile internet penetration has hit 50 per cent with smartphones in the hands of over a third of online Australians.

"Following in the footprint of the smartphones evolution, tablets are another device to watch as a potential game changer," the report says. Tablet ownership is already at 8 per cent of online Australians, however purchase intentions are expected to more than triple tablet ownership by the end of 2011. The strongest intention to purchase is coming from households with children, the report notes.

Australians also continue to increase their consumption of rich media content online, with 71 per cent accessing audio or video content online in 2010 and 35 per cent doing so on a weekly basis.

The proportion of those consuming video content online increased from 41 per cent in 2009 to 60 per cent in 2010.

Meanwhile social media engagement continues to track strongly with 73 per cent of online Australians. "There are new sub categories like location-based services and social commerce and Australian consumers are continuing to increase their engagement with the category and with this decade’s favourite site – Facebook," added Melanie Ingrey, market research director at Nielsen Online.

While Nielsen paints a rosy picture of smartphone and table use, fixed broadband still dwarfs mobile in terms of download volumes. In its last Internet Use in Australia study, the Australian Bureau of Statistics found that fixed broadband users still downloaded more than ten times as much data as mobile broadband users. ®

Next gen security for virtualised datacentres

More from The Register

next story
Yes, but what are your plans if a DRAGON attacks?
Local UK gov outs most ridiculous FoI requests...
Cops baffled by riddle of CHICKEN who crossed ROAD
'Officers were unable to determine Chicken's intent'
MEN WANTED to satisfy town full of yearning BRAZILIAN HOTNESS
'Prettier, better organised, more harmonious than if men were in charge'
Drunkards warned: If you can't walk in a straight line, don't shop online, you fool!
Put it away boys. Cover them up ladies. Your credit cards, we mean
Why your mum was WRONG about whiffy tattooed people
They're a future source of RENEWABLE ENERGY
Murder accused DIDN'T ask Siri 'how to hide my roommate'
US court hears of cached browser image - not actual request
Chomp that sausage: Brits just LOVE scoffing a Full Monty
Sales of traditional brekkie foods soar as hungry folk get their mitts greasy
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Scale data protection with your virtual environment
To scale at the rate of virtualization growth, data protection solutions need to adopt new capabilities and simplify current features.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?