Feeds

ASA rules BT Wi-Fi service works with invisible routers

OpenZone does work - it's just a bit shy

Top 5 reasons to deploy VMware with Tegile

The Advertising Standards Authority has ruled that BT's Wi-Fi network does extend into open spaces, even if the router isn't visible in the adverts.

Despite running adverts showing people happily surfing the internet in the open air BT has successfully argued that every one of them was within 25 metres of an OpenZone or BT Fon hotspot, which was just off camera in each case.

Two people complained about the TV campaign, which highlighting the fact that BT's ADSL customers get free access to the operator's Wi-Fi networks by showing customers outside a pub, in the park, at a bus stop and in a football ground car park, all with decent Wi-Fi connectivity. The substance of the complaint was that Wi-Fi doesn't work like that, and the advert was therefore misleading.

BT argued that that pub's Wi-Fi would stretch, even into the park, and that many bus stations were near BT phone boxes which host OpenZone spots. The football ground car park, we're told, might be near a residential block of flats containing a BT Fon site, so users in every situation could reasonably expect Wi-Fi to be available.

The ASA found that argument convincing, and the complaints were rejected. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
FCC, Google cast eye over millimetre wireless
The smaller the wave, the bigger 5G's chances of success
It's even GRIMMER up North after MEGA SKY BROADBAND OUTAGE
By 'eck! Eccles cake production thrown into jeopardy
Mobile coverage on trains really is pants
You thought it was just *insert your provider here*, but now we have numbers
Don't mess with Texas ('cos it's getting Google Fiber and you're not)
A bit late, but company says 1Gbps Austin network almost ready to compete with AT&T
HBO shocks US pay TV world: We're down with OTT. Netflix says, 'Gee'
This affects every broadcaster, every cable guy
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.