Feeds

Steve Jobs bends iPad price reality

Ordure on order

Securing Web Applications Made Simple and Scalable

When he unveiled the iPad 2 last Wednesday, Steve Jobs hammered home the point that it was a bargain buy when compared to the competition. He was, at best, stretching the truth. At worst, he was shoveling bullshit.

"Some folks are out there saying, well, they're only a little bit more expensive than us at $799," Jobs told his San Francisco audience in a clear reference to the Motorola Xoom, which shipped late last month.

Standing in front of a slide that displayed the iPad 2's prices, Jobs continued: "When you take a look at this matrix of six models, five of these six models are less expensive than $799. So they've really moved up into high ground. We only have one model that's more expensive than $799."

Steve Jobs explains iPad 2 pricing

We resisted the temptation to Photoshop Steve Jobs with a growing nose, à la Pinocchio

Brett Arends of MarketWatch, in a price-comparison article this Tuesday, begs to differ. And he makes some rather incontrovertible points:

  • For $799, Motorola provides a Xoom with both Wi-Fi and 3G, and includes 32GB of storage space. A comparably equipped iPad goes for $729.
  • If you sign up with Verizon for that Xoom with a two-year contract, you'll pay $599. For a comparably equipped iPad from Verizon, you'll pay the full $729. From AT&T, it's currently $629, and that's for the now-discounted original model.
  • Should you want more storage space in your iPad than 32GB, you'd have to move up to the $829 64GB model – a $100 premium. Should you want to upgrade your Xoom's storage space, on the other hand, you could simply slip a 32GB card into its microSD slot – and that 32GB would set you back about $65.

"None of this, naturally, is to suggest the Xoom is inherently the better product or that you should buy one instead," writes Arends. "But it does counter the suggestion that the iPad is always the much cheaper alternative. It isn't. Despite what Jobs would have you believe, the picture is more mixed."

In his concise monograph On Bullshit, philosophy professor Harry Frankfurt of Princeton University writes: "However studiously and conscientiously the bullshitter proceeds, it remains true that he is ... trying to get away with something."

We'll leave it to you, Reg reader, to divine Jobs' intent, but when comparing pricing, we advise that it's always best to compare, shall we say, apples to apples. ®

Application security programs and practises

More from The Register

next story
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
For Lenovo US, 8-inch Windows tablets are DEAD – long live 8-inch Windows tablets
Reports it's killing off smaller slabs are greatly exaggerated
Microsoft unsheathes cheap Android-killer: Behold, the Lumia 530
Say it with us: I'm King of the Landfill-ill-ill-ill
Cheer up, Nokia fans. It can start making mobes again in 18 months
The real winner of the Nokia sale is *drumroll* ... Nokia
Seventh-gen SPARC silicon will accelerate Oracle databases
Uncle Larry's mutually-optimised stack to become clearer in August
EU dons gloves, pokes Google's deals with Android mobe makers
El Reg cops a squint at investigatory letters
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.