Feeds

Steve Jobs bends iPad price reality

Ordure on order

Top 5 reasons to deploy VMware with Tegile

When he unveiled the iPad 2 last Wednesday, Steve Jobs hammered home the point that it was a bargain buy when compared to the competition. He was, at best, stretching the truth. At worst, he was shoveling bullshit.

"Some folks are out there saying, well, they're only a little bit more expensive than us at $799," Jobs told his San Francisco audience in a clear reference to the Motorola Xoom, which shipped late last month.

Standing in front of a slide that displayed the iPad 2's prices, Jobs continued: "When you take a look at this matrix of six models, five of these six models are less expensive than $799. So they've really moved up into high ground. We only have one model that's more expensive than $799."

Steve Jobs explains iPad 2 pricing

We resisted the temptation to Photoshop Steve Jobs with a growing nose, à la Pinocchio

Brett Arends of MarketWatch, in a price-comparison article this Tuesday, begs to differ. And he makes some rather incontrovertible points:

  • For $799, Motorola provides a Xoom with both Wi-Fi and 3G, and includes 32GB of storage space. A comparably equipped iPad goes for $729.
  • If you sign up with Verizon for that Xoom with a two-year contract, you'll pay $599. For a comparably equipped iPad from Verizon, you'll pay the full $729. From AT&T, it's currently $629, and that's for the now-discounted original model.
  • Should you want more storage space in your iPad than 32GB, you'd have to move up to the $829 64GB model – a $100 premium. Should you want to upgrade your Xoom's storage space, on the other hand, you could simply slip a 32GB card into its microSD slot – and that 32GB would set you back about $65.

"None of this, naturally, is to suggest the Xoom is inherently the better product or that you should buy one instead," writes Arends. "But it does counter the suggestion that the iPad is always the much cheaper alternative. It isn't. Despite what Jobs would have you believe, the picture is more mixed."

In his concise monograph On Bullshit, philosophy professor Harry Frankfurt of Princeton University writes: "However studiously and conscientiously the bullshitter proceeds, it remains true that he is ... trying to get away with something."

We'll leave it to you, Reg reader, to divine Jobs' intent, but when comparing pricing, we advise that it's always best to compare, shall we say, apples to apples. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Nexus 7 fandroids tell of salty taste after sucking on Google's Lollipop
Web giant looking into why version 5.0 of Android is crippling older slabs
All aboard the Poo Bus! Ding ding, route Number Two departing
Only another three days of pooing and I can have a ride!
Heyyy! NICE e-bracelet you've got there ... SHAME if someone were to SUBPOENA it
Court pops open cans of worms and whup-ass in Fitbit case
Official: European members prefer to fondle Apple iPads
Only 7 of 50 parliamentarians plump for Samsung Galaxy S
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
Space Commanders rebel as Elite:Dangerous kills offline mode
Frontier cops an epic kicking in its own forums ahead of December revival
The IT Crowd's internet in a box gets $240k of crowdcash for a cause
'Outernet' project proposes satellite-fuelled 'Lantern' WiFi library for remote areas
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Choosing a cloud hosting partner with confidence
Download Choosing a Cloud Hosting Provider with Confidence to learn more about cloud computing - the new opportunities and new security challenges.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.