Feeds

Apple, RIM profit from Euro smartphone shift

But Sony Ericsson, HTC experience explosive growth

Build a business case: developing custom apps

Sony Ericsson's shift to Android proved spectacularly successful during the last three months of 2010, figures show.

According to market watcher IDC, the company's unit shipments into Western Europe during Q4 2010 rocketed 3121 per cent when compared to Q4 2009 - all thanks to the Xperia X10 and X10 Mini.

But temper that glee: taking into account all mobile phone types, and SE's unit shipments fell 15 per cent across those two quarters.

Only Apple and Research in Motion say phones shipments increase between Q4 2009 and Q4 2010, IDC's numbers show. Other top five players - Nokia and Samsung - saw sales slip: 11 per cent and two per cent, respectively.

Apple shipments were up 66 per cent, RIM up 67 per cent. That puts Apple's market share at nine per cent in Western Europe - third place behind Nokia (33 per cent) and Samsung (27 per cent). Sony Ericsson and RIM both took seven per cent of the market.

Focusing on smartphones, Apple came second during the quarter, taking 20 per cent of the market to Nokia's 27 per cent. A year ago, their shares were 24 per cent and 46 per cent, respectively.

RIM took 15 per cent, HTC 13 per cent and Sony Ericsson - thanks to the aforementioned Xperias - took nine per cent of the market. Every company in the top five chart saw smartphone sales increase.

HTC's unit-shipments growth wasn't as spectacular as SE's but 284 per cent isn't to be sniffed at.

As a whole, smartphone shipments almost doubled between Q4 2009 and Q4 2010 to 25.6m units. Broad mobile phone shipments were up just three per cent.

The advantage for Apple and RIM: they don't sell ordinary mobile phones. The others do, and for all their success selling more smartphones, those gains failed to compensate for falling voice-centric handset sales. ®

The essential guide to IT transformation

More from The Register

next story
Reg man looks through a Glass, darkly: Google's toy ploy or killer tech specs?
Tip: Put the shades on and you'll look less of a spanner
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
One step closer to ROBOT BUTLERS: Dyson flashes vid of VACUUM SUCKER bot
Latest cleaner available for world+dog in September
Samsung Gear S: Quick, LAUNCH IT – before Apple straps on iWatch
Full specs for wrist-mounted device here ... but who'll buy it?
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Now that's FIRE WIRE: HP recalls 6 MILLION burn-risk laptop cables
Right in the middle of Burning Mains Man week
Apple's iWatch? They cannae do it ... they don't have the POWER
Analyst predicts fanbois will have to wait until next year
HUGE iPAD? Maybe. HUGE ADVERTS? That's for SURE
Noo! Hand not big enough! Don't look at meee!
AMD unveils 'single purpose' graphics card for PC gamers and NO ONE else
Chip maker claims the Radeon R9 285 is 'best in its class'
prev story

Whitepapers

Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up distributed data
Eliminating the redundant use of bandwidth and storage capacity and application consolidation in the modern data center.
The essential guide to IT transformation
ServiceNow discusses three IT transformations that can help CIOs automate IT services to transform IT and the enterprise
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.