Feeds

Google demotes BeatThatQuote one day after buying it

Pushed out of top search spot for 30 days

Secure remote control for conventional and virtual desktops

Google has penalised its own newly acquired UK price comparison site BeatThatQuote.com, after the firm was found to be violating Mountain View's guidelines about linking.

Earlier today, Aaron Wall noted on his SEO Book blog that Google had recently penalised Overstock.com for offering discounts in exchange for links.

"BeatThatQuote partnered with Oxfam to create CompareForGood.com. The homepage consists of a bunch of links into BeatThatQuote.com," said Wall.

"If you look at those links using our server header checker, you will see some 301 redirects. Of course doorway pages are considered spam & we know that Google has torched some other affiliate programs for using 301 redirects."

Wall added that Google execs have been publicly shaming link-buying and that the web kingpin had come down heavily on the entire process.

Just last month, Google made a major change to its search algorithms in order to try to scrub more link farm results from appearing near the top of search results.

Then cut to 24 hours after the Chocolate Factory bought BeatThatQuote.com for £37.7m, and a Google search for the term "beatthatquote" returns no results for the website on the first page. It had previously ranked at the top.

However, Google will allow the BeatThatQuote term to rank on its search results in 30 days' time, by which point its ranking will likely have shot up following the acquisition. ®

The essential guide to IT transformation

More from The Register

next story
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
China: You, Microsoft. Office-Windows 'compatibility'. You have 20 days to explain
Told to cough up more details as antitrust probe goes deeper
BBC: We're going to slip CODING into kids' TV
Pureed-carrot-in-ice cream C++ surprise
Linux turns 23 and Linus Torvalds celebrates as only he can
No, not with swearing, but by controlling the release cycle
Scratched PC-dispatch patch patched, hatched in batch rematch
Windows security update fixed after triggering blue screens (and screams) of death
This is how I set about making a fortune with my own startup
Would you leave your well-paid job to chase your dream?
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.