Feeds

Google demotes BeatThatQuote one day after buying it

Pushed out of top search spot for 30 days

5 things you didn’t know about cloud backup

Google has penalised its own newly acquired UK price comparison site BeatThatQuote.com, after the firm was found to be violating Mountain View's guidelines about linking.

Earlier today, Aaron Wall noted on his SEO Book blog that Google had recently penalised Overstock.com for offering discounts in exchange for links.

"BeatThatQuote partnered with Oxfam to create CompareForGood.com. The homepage consists of a bunch of links into BeatThatQuote.com," said Wall.

"If you look at those links using our server header checker, you will see some 301 redirects. Of course doorway pages are considered spam & we know that Google has torched some other affiliate programs for using 301 redirects."

Wall added that Google execs have been publicly shaming link-buying and that the web kingpin had come down heavily on the entire process.

Just last month, Google made a major change to its search algorithms in order to try to scrub more link farm results from appearing near the top of search results.

Then cut to 24 hours after the Chocolate Factory bought BeatThatQuote.com for £37.7m, and a Google search for the term "beatthatquote" returns no results for the website on the first page. It had previously ranked at the top.

However, Google will allow the BeatThatQuote term to rank on its search results in 30 days' time, by which point its ranking will likely have shot up following the acquisition. ®

Gartner critical capabilities for enterprise endpoint backup

More from The Register

next story
Why has the web gone to hell? Market chaos and HUMAN NATURE
Tim Berners-Lee isn't happy, but we should be
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
'Stop dissing Google or quit': OK, I quit, says Code Club co-founder
And now a message from our sponsors: 'STFU or else'
Microsoft boots 1,500 dodgy apps from the Windows Store
DEVELOPERS! DEVELOPERS! DEVELOPERS! Naughty, misleading developers!
Linux turns 23 and Linus Torvalds celebrates as only he can
No, not with swearing, but by controlling the release cycle
Scratched PC-dispatch patch patched, hatched in batch rematch
Windows security update fixed after triggering blue screens (and screams) of death
This is how I set about making a fortune with my own startup
Would you leave your well-paid job to chase your dream?
prev story

Whitepapers

Best practices for enterprise data
Discussing how technology providers have innovated in order to solve new challenges, creating a new framework for enterprise data.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?