Feeds

Google demotes BeatThatQuote one day after buying it

Pushed out of top search spot for 30 days

Build a business case: developing custom apps

Google has penalised its own newly acquired UK price comparison site BeatThatQuote.com, after the firm was found to be violating Mountain View's guidelines about linking.

Earlier today, Aaron Wall noted on his SEO Book blog that Google had recently penalised Overstock.com for offering discounts in exchange for links.

"BeatThatQuote partnered with Oxfam to create CompareForGood.com. The homepage consists of a bunch of links into BeatThatQuote.com," said Wall.

"If you look at those links using our server header checker, you will see some 301 redirects. Of course doorway pages are considered spam & we know that Google has torched some other affiliate programs for using 301 redirects."

Wall added that Google execs have been publicly shaming link-buying and that the web kingpin had come down heavily on the entire process.

Just last month, Google made a major change to its search algorithms in order to try to scrub more link farm results from appearing near the top of search results.

Then cut to 24 hours after the Chocolate Factory bought BeatThatQuote.com for £37.7m, and a Google search for the term "beatthatquote" returns no results for the website on the first page. It had previously ranked at the top.

However, Google will allow the BeatThatQuote term to rank on its search results in 30 days' time, by which point its ranking will likely have shot up following the acquisition. ®

HP ProLiant Gen8: Integrated lifecycle automation

More from The Register

next story
Secure microkernel that uses maths to be 'bug free' goes open source
Hacker-repelling, drone-protecting code will soon be yours to tweak as you see fit
KDE releases ice-cream coloured Plasma 5 just in time for summer
Melty but refreshing - popular rival to Mint's Cinnamon's still a work in progress
NO MORE ALL CAPS and other pleasures of Visual Studio 14
Unpicking a packed preview that breaks down ASP.NET
Cheer up, Nokia fans. It can start making mobes again in 18 months
The real winner of the Nokia sale is *drumroll* ... Nokia
Put down that Oracle database patch: It could cost $23,000 per CPU
On-by-default INMEMORY tech a boon for developers ... as long as they can afford it
Another day, another Firefox: Version 31 is upon us ALREADY
Web devs, Mozilla really wants you to like this one
Google shows off new Chrome OS look
Athena springs full-grown from Chromium project's head
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.